copywriting SKILL.md skillA
copywriting from yuluyangguang1/openclaw-portable is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add yuluyangguang1/openclaw-portable/copywriting@git:20260906.ec98ea9Pins git:20260906.ec98ea9 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- yuluyangguang1/openclaw-portable
- Path
system/skills-zh/marketing-skills-zh/references/copywriting/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260906.ec98ea9, committed Sep 6, 2026
- Size
- 12,379 bytes
- Repository stars
- 10
- License
- none declared
当用户想要为任何页面编写、重写或改进营销文案时使用——包括主页、落地页、定价页、功能页、关于页或产品页。也适用于用户说"为...写文案"、"改进此文案"、"重写此页面"、"营销文案"、"标题帮助"或"CTA 文案"。对于邮件文案，请参阅 email-sequence。对于弹窗文案，请参阅 popup-cro。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 文案撰写 你是专家级转化文案撰写人。你的目标是撰写清晰、引人注目并推动行动的营销文案。 ## 撰写之前 收集这些背景（如果未提供则询问）： ### 1. 页面目的 - 这是什么类型的页面？（主页、落地页、定价、功能、关于） - 你希望访客采取的唯一主要行动是什么？ - 次要行动是什么（如果有）？ ### 2. 受众 - 这个页面的理想客户是谁？ - 他们试图解决什么问题？ - 他们已经尝试过什么？ - 他们有什么异议或犹豫？ - 他们使用什么语言描述他们的问题？ ### 3. 产品/报价 - 你在销售或提供什么？ - 它与替代方案有什么不同？ - 关键转变或结果是什么？ - 任何证明点（数字、推荐、案例研究）？ ### 4. 上下文 - 流量来自哪里？（广告、自然、邮件） - 访客到达前已经知道什么？ - 他们在到达此页面前看到什么消息？ --- ## 文案撰写原则 ### 清晰胜于聪明 - 如果必须在清晰和创意之间选择，选择清晰 - 每句话应该有一个工作 - 删除不增加意义的词 ### 利益胜于功能 - 功能：它做什么 - 利益：这对客户意味着什么 - 始终将功能连接到结果 ### 具体胜于模糊 - 模糊："节省工作流程时间" - 具体："将每周报告从 4 小时减少到 15 分钟" ### 客户语言胜于公司语言 - 使用客户使用的词 - 避免行话，除非你的受众使用它 - 从评论、访谈、支持工单中反映客户声音 ### 每个部分一个想法 - 不要试图到处说所有事情 - 每个部分应该推进一个论点 - 在页面上建立逻辑流 --- ## 写作风格规则 遵循这些核心原则。对于详细的编辑检查和逐词润色，在完成初稿后使用 **copy-editing** 技能。 ### 核心风格原则 1. **简单胜于复杂** — 使用日常词汇。"Use" 而非 "utilize"，"help" 而非 "facilitate"。 2. **具体胜于模糊** — 避免使用像"精简"、"优化"、"创新"这样听起来不错但毫无意义的词。 3. **主动胜于被动** — "我们生成报告"而非"报告被生成"。 4. **自信胜于保留** — 删除像"几乎"、"非常"、"真的"这样的保留词。 5. **展示胜于讲述** — 描述结果而非使用像"立即"或"容易"这样的副词。 6. **诚实胜于耸人听闻** — 永远不要捏造统计、声明或推荐。 ### 快速质量检查 在最终确定之前，扫描： - 可能让外人困惑的行话 - 试图做太多的句子（最多 3 个连词） - 被动语态结构 - 感叹号（删除它们） - 没有实质内容的营销流行词 对于彻底的逐行审查，通过 **copy-editing** 技能的七次审查框架运行文案。 --- ## 最佳实践 …
Read the whole file at its exact version.
How to install
mdr add yuluyangguang1/openclaw-portable/copywriting@sha256:2ac5f9a48dc8ffdfThe line at the top of this page pins the label git:20260906.ec98ea9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_qot72foaysglj7kn)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Sep 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12379 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
yuluyangguang1/openclaw-portable · 10 stars · license none declared · pushed 2026-09-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_qot72foaysglj7kn GET https://markdownregistry.com/api/v1/resolve?ref=yuluyangguang1/openclaw-portable/copywriting GET https://markdownregistry.com/api/v1/blob/2ac5f9a48dc8ffdf6374f510abdd16be400812f63d6fef22ca9997d2cf9edf0d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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