lead-magnets SKILL.md skillA

lead-magnets from coreyhaines31/marketingskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coreyhaines31/marketingskills/lead-magnets@v2.1.1

Pins v2.1.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coreyhaines31/marketingskills
Path
skills/lead-magnets/SKILL.md
Versions recorded
6
Latest version
v2.1.1, committed Oct 27, 2026
First version recorded
Mar 13, 2026
Size
11,252 bytes
Repository stars
57,640
License
MIT

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," "what should I give away for emails," "course as a skill," or…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Lead Magnets

You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What problems does your product solve?

### 2. Current Lead Generation
- How do you currently capture leads?
- What lead magnets or offers do you have?
- What's your current conversion rate on email capture?

### 3. Content Assets
- What existing content could be repurposed? (blog posts, guides, data)
- What expertise can you package?
- What templates or tools do you use internally?

### 4. Goals
- Primary goal: email list growth, lead quality, product education?
- Target audience stage: awareness, consideration, or decision?
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coreyhaines31/marketingskills/lead-magnets@sha256:b119ffeb164fb55f

The line at the top of this page pins the label v2.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_rtgfcr2cv4zxoeg4.svg)](https://markdownregistry.com/a/art_rtgfcr2cv4zxoeg4)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Mar 13, 2026 and Oct 27, 2026, about one every 46 days.

versioncommittedcommitsizeaudit
v2.1.1 latest2026-10-27 15b38b5 11,252 BA view · diff
v2.1.02026-10-27 529d3d9 11,252 BA view · diff
v2.1.02026-10-08 ac69fe6 11,274 BA view · diff
v2.0.12026-10-04 3901706 11,056 BA view · diff
v2.0.02026-05-14 30f9b9a 10,925 BA view · diff
v1.0.02026-03-13 1c32ad3 10,989 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11252 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coreyhaines31/marketingskills · 57,640 stars · license MIT · pushed 2026-10-31 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_rtgfcr2cv4zxoeg4
GET https://markdownregistry.com/api/v1/resolve?ref=coreyhaines31/marketingskills/lead-magnets
GET https://markdownregistry.com/api/v1/blob/b119ffeb164fb55f08f3b057265b8120eade2f0b4440a7503e451dc7688f2bb7

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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