lead-magnets SKILL.md skillA
lead-magnets from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/lead-magnets@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/founder-led/lead-magnets/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 8, 2026
- Size
- 10,814 bytes
- Repository stars
- 71
- License
- MIT
Create lead magnets that convert qualified buyers: calculators, checklists, teardown offers, templates, benchmarks, reports, and free tools. Produces concept shortlist, landing page outline, capture flow, nurture path, and qualification logic. Use when building demand capture assets or content-to-pipeline offers.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Lead Magnets ## Overview Most lead magnets don't convert because they're content the creator wanted to write, not content the prospect desperately needs. The mistake: gating a PDF that took 2 hours to write and calling it a "lead gen strategy." The best lead magnets solve an immediate, specific problem so well the prospect would pay for it — but you give it away free because the LTV of a qualified lead exceeds the cost. This skill covers magnet ideation, 7 proven formats, build-vs-buy decisions, landing page optimization, and the nurture-to-pipeline funnel. ## Authoritative Foundations - **Brian Balfour — Growth Loops** — Growth loops — acquisition/retention loops, not funnel-only thinking. - **Dan Martell** — SaaS Lead Magnets - **SparkToro** — Audience Research ## When to Use Trigger phrases: "create a lead magnet", "build a free tool for lead gen", "what should we gate?", "generate leads with content", "lead magnet ideas", "ROI calculator as lead gen", "free tool strategy", "gated content that converts" ## The Cialdini Reciprocity Principle When you give genuine value first, people feel an obligation to reciprocate. …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/lead-magnets@sha256:593c0b297340139fThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_tqfsah7hu7xfhzsc)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 10,814 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 10,865 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 10,859 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 11,188 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 11,189 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 07ce0cd | 10,950 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10814 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 71 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_tqfsah7hu7xfhzsc GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/lead-magnets GET https://markdownregistry.com/api/v1/blob/593c0b297340139fbec2f70394441a0fb300760e7ed7cb47518ec7be29001602
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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