Designs and fully produces a lead magnet — checklist, template, calculator, swipe file or mini-guide — plus the landing section, delivery email and a 3-email nurture starter. Use when the user asks to "create a lead magnet", "build something to grow my email list", "make a freebie/opt-in", or needs a top-of-funnel asset that converts visitors into subscribers.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Lead Magnets — Bait Master
> "Build lead magnets"
## When to use
- "I need a lead magnet for my audience"
- "Build me a freebie to grow the newsletter"
- "What should I offer in exchange for emails?"
- Top-of-funnel is dry: traffic exists but nothing converts it into a list
- A launch needs an opt-in asset this week, not a someday ebook
## Workflow
1. **Qualify the bait**: who is the ideal subscriber, what painful task can be shortcut in ≤ 15 minutes of their time, and what does the paid offer eventually sell? The magnet must attract buyers, not freebie tourists.
2. **Pick the format by funnel stage**: checklist (fast win), template/swipe file (do-it-for-me), calculator/scorecard (personalised insight), mini-guide (education). Prefer the smallest format that delivers a real outcome.
3. **Produce the complete asset** — not an outline. Write every checklist item, every template block, every swipe example. Ship it as a file (`.md` ready for PDF/Notion export).
4. **Name it for desire**: outcome + speed + specificity ("The 12-Point Pre-Launch Checklist" beats "Marketing Guide").
…
The line at the top of this page pins the label git:20260711.2713ff9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3316 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
alebgl77/claude-inc · 21 stars · license MIT · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hxv37fusohn6twkm
GET https://markdownregistry.com/api/v1/resolve?ref=alebgl77/claude-inc/lead-magnets
GET https://markdownregistry.com/api/v1/blob/d35314d27d1ff74ccd18be30b6d74ccbc022b05a4f3ab8fa9c3301539d123ae9
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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