abm-strategy SKILL.md skillA
abm-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/abm-strategy@v1.2.0Pins v1.2.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/abm/abm-strategy/SKILL.md- Versions recorded
- 6
- Latest version
- v1.2.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 9,496 bytes
- Repository stars
- 65
- License
- MIT
Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment (account-based sales development), and a measurement framework. Use when the user is launching or redesigning ABM, choosing between 1-to-1, 1-to-few, and 1-to-many, or building a target account program. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design ABM", "target accounts", "ABSD", "account based sales development", "Lars Nilsson".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# ABM Strategy ## Overview ABM is not "send a gift and call it ABM." It's a systematic approach to treating accounts as markets of one — aligned sales and marketing motions against a curated set of target accounts. This skill designs the full ABM program: tier selection, account intelligence, channel orchestration, and measurement. ## When to Use - "Design our ABM strategy" - "Set up account-based marketing" - "Build a target account program" - "How do we run ABM?" - "Account selection for enterprise" ## Authoritative Foundations - **ITSMA ABM Framework** — Three tiers of ABM: Strategic (1-to-1), Scale (1-to-few), Programmatic (1-to-many). Each tier has different investment, account count, and personalization depth. - **TOPO Account-Based Framework** — Account selection, insights, plays, metrics. The six roles in an ABM team: ABM lead, account exec, SDR, field marketing, content marketing, marketing ops. - **Winning by Design Bowtie** — ABM lives between marketing (left side) and sales (center), bridging awareness through close and into post-sale expansion. - **Lars Nilsson — Account-Based Sales Development (ABSD).** The SDR execution layer …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/abm-strategy@sha256:a81d3f23ea0e8292The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_ey4jifsom5uprjge)
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Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.2.0 latest | 2026-10-01 | ca0d2ec | 9,496 B | A | view · diff |
| v1.2.0 | 2026-09-02 | 130b433 | 9,330 B | A | view · diff |
| v1.2.0 | 2026-09-02 | a19750a | 8,799 B | A | view · diff |
| v1.2.0 | 2026-06-10 | e030e67 | 8,793 B | A | view · diff |
| v1.2.0 | 2026-06-10 | 17b6e1f | 8,793 B | A | view · diff |
| v1.2.0 | 2026-06-10 | 9f00d65 | 8,794 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (9496 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 65 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_ey4jifsom5uprjge GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/abm-strategy GET https://markdownregistry.com/api/v1/blob/a81d3f23ea0e8292e73755778e9bc46fad5b31d807dcc5734ebbf0ccc54586b6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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