leadmagic/gtm-skills

leadmagic/gtm-skills · AGENTS.md

leadmagic/gtm-skills · CLAUDE.md

leadmagic/gtm-skills · skills/abm/abm-1-to-1/SKILL.md · Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct…

leadmagic/gtm-skills · skills/abm/abm-1-to-few/SKILL.md · Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and…

leadmagic/gtm-skills · skills/abm/abm-1-to-many/SKILL.md · Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based…

leadmagic/gtm-skills · skills/abm/abm-strategy/SKILL.md · Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment…

leadmagic/gtm-skills · skills/abm/account-selection/SKILL.md · Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when…

leadmagic/gtm-skills · skills/abm/multi-thread-orchestration/SKILL.md · Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and…

leadmagic/gtm-skills · skills/abm/strategic-gifting/SKILL.md · Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier…

leadmagic/gtm-skills · skills/analytics/1p-tagging-pixels/SKILL.md · Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent…

leadmagic/gtm-skills · skills/analytics/a-b-testing/SKILL.md · Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel…

leadmagic/gtm-skills · skills/analytics/attribution/SKILL.md · Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch…

leadmagic/gtm-skills · skills/analytics/campaign-analytics/SKILL.md · Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs…

leadmagic/gtm-skills · skills/analytics/deliverability-monitoring/SKILL.md · Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and…

leadmagic/gtm-skills · skills/analytics/event-analytics/SKILL.md · Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude…

leadmagic/gtm-skills · skills/analytics/growth-experimentation/SKILL.md · Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and…

leadmagic/gtm-skills · skills/analytics/gtm-metrics/SKILL.md · Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales…

leadmagic/gtm-skills · skills/analytics/gtm-system-architecture/SKILL.md · Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per…

leadmagic/gtm-skills · skills/analytics/marketing-strategy/SKILL.md · Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand…

leadmagic/gtm-skills · skills/analytics/paid-advertising/SKILL.md · Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram)…

leadmagic/gtm-skills · skills/analytics/proactive-alerts/SKILL.md · Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk…

leadmagic/gtm-skills · skills/analytics/tracking-plan/SKILL.md · Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging)…

leadmagic/gtm-skills · skills/automation/ai-sdr-setup/SKILL.md · Deploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff…

leadmagic/gtm-skills · skills/automation/api-enrichment/SKILL.md · Build API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost…

leadmagic/gtm-skills · skills/automation/attio-setup/SKILL.md · Set up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and…

leadmagic/gtm-skills · skills/automation/clay-automation/SKILL.md · Build production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research…

leadmagic/gtm-skills · skills/automation/crm-integration/SKILL.md · Configure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required…

leadmagic/gtm-skills · skills/automation/hubspot-setup/SKILL.md · Set up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences…

leadmagic/gtm-skills · skills/automation/mcp-setup/SKILL.md · Configure Model Context Protocol servers for GTM workflows — server selection, tool scope, permissions, guardrails…

leadmagic/gtm-skills · skills/automation/n8n-automation/SKILL.md · Build n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export…

leadmagic/gtm-skills · skills/automation/salesforce-setup/SKILL.md · Set up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards…

leadmagic/gtm-skills · skills/automation/skills-lock/SKILL.md · Generate and verify a deterministic SHA-256 inventory for every packaged file in an Agent Skills repository. Use when…

leadmagic/gtm-skills · skills/automation/tool-selection-stack/SKILL.md · Build the right GTM tool stack for any stage — solo founder ($100/mo), small team ($500/mo), growth team ($2K/mo), and…

leadmagic/gtm-skills · skills/automation/waterfall-enrichment/SKILL.md · Design multi-provider enrichment waterfalls — provider ordering by cost-per-hit, 3 separate waterfalls for company…

leadmagic/gtm-skills · skills/content-seo/aeo-strategy/SKILL.md · Builds an answer engine optimization (AEO/GEO) plan so content gets cited by ChatGPT, Perplexity, Gemini, Claude, and…

leadmagic/gtm-skills · skills/content-seo/citation-harvesting/SKILL.md · Builds backlinks and brand citations through digital PR: expert-source platforms (Qwoted, Muck Rack), source-blogger…

leadmagic/gtm-skills · skills/content-seo/faq-seo/SKILL.md · Builds question-driven FAQ content that wins featured snippets and People Also Ask placements: question research…

leadmagic/gtm-skills · skills/content-seo/pillar-pages/SKILL.md · Designs pillar pages and topic clusters: hub page outlines, cluster keyword maps, and internal linking so the hub ranks…

leadmagic/gtm-skills · skills/content-seo/pseo-strategy/SKILL.md · Plans programmatic SEO: template-driven pages for long-tail keyword patterns, data sources, quality thresholds that…

leadmagic/gtm-skills · skills/content-seo/seo-strategy/SKILL.md · Builds a B2B SEO strategy: keyword research by funnel stage, content architecture, technical SEO priorities, link…

leadmagic/gtm-skills · skills/content-seo/technical-seo-audit/SKILL.md · Audit a website's technical SEO across crawl access, indexing controls, canonicalization, sitemaps, internal links…

leadmagic/gtm-skills · skills/creative/ad-creative-strategy/SKILL.md · Develop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue…

leadmagic/gtm-skills · skills/creative/ai-content-creation/SKILL.md · AI-powered content creation workflows — step-by-step processes for using Claude, ChatGPT, Jasper, Copy.ai, Writesonic…

leadmagic/gtm-skills · skills/creative/ai-video-creation/SKILL.md · AI-powered video creation for marketing — step-by-step workflows for HeyGen (AI spokespersons), Synthesia (AI avatars)…

leadmagic/gtm-skills · skills/creative/content-distribution/SKILL.md · Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification…

leadmagic/gtm-skills · skills/creative/copywriting/SKILL.md · Write marketing copy that converts — landing pages, ads, emails, social, headlines, and brand voice. Use when writing…

leadmagic/gtm-skills · skills/creative/graphic-design-gtm/SKILL.md · Create GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data…

leadmagic/gtm-skills · skills/creative/growth-hacking-tactics/SKILL.md · Tactical growth hacking playbook — rapid experimentation, growth loops, viral mechanics, referral flywheels, PLG hacks…

leadmagic/gtm-skills · skills/creative/landing-page-copy/SKILL.md · Landing page copywriting strategy — conversion copy frameworks, hero headline patterns, value proposition formulas, CTA…

leadmagic/gtm-skills · skills/creative/social-media-strategy/SKILL.md · Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content…

leadmagic/gtm-skills · skills/creative/v0-lander/SKILL.md · Step-by-step guide to building GTM landing pages with v0 by Vercel — the AI generative UI platform. Covers prompt…

leadmagic/gtm-skills · skills/creative/vibe-coding/SKILL.md · AI-powered development for GTM — vibe coding workflows using v0, Cursor, Claude Code, Lovable, Bolt.new, Replit Agent…

leadmagic/gtm-skills · skills/creative/vibe-marketing/SKILL.md · AI-powered marketing at scale — vibe marketing workflows for rapid content generation, creative iteration, campaign…

leadmagic/gtm-skills · skills/customer-success/cs-analytics-dashboards/SKILL.md · Build customer success analytics dashboards — NPS, CSAT, CES, customer health scores, churn prediction models…

leadmagic/gtm-skills · skills/customer-success/cs-playbooks/SKILL.md · Build customer success playbooks — onboarding, health scoring, CSQLs, expansion plays, QBRs, and churn intervention…

leadmagic/gtm-skills · skills/customer-success/customer-onboarding/SKILL.md · Design structured customer onboarding programs — time-to-value optimization, activation milestones, kickoff calls…

leadmagic/gtm-skills · skills/customer-success/headless-support/SKILL.md · Design and deploy headless / automated support systems — AI chatbots, Fin AI agents, knowledge base self-serve portals…

leadmagic/gtm-skills · skills/customer-success/qbr-planning/SKILL.md · Plan and execute Quarterly Business Reviews — value documentation, ROI presentation, executive alignment, and expansion…

leadmagic/gtm-skills · skills/customer-success/sla-management/SKILL.md · Design and manage customer support SLAs — service level agreements, ticket priority matrices, first response time…

leadmagic/gtm-skills · skills/customer-success/support-tool-stack/SKILL.md · Customer support platform selection, setup, and optimization — Intercom, Zendesk, Front, Help Scout, HubSpot Service…

leadmagic/gtm-skills · skills/demand-gen/content-syndication/SKILL.md · Plans content syndication across paid and organic channels: content atomization with Ross Simmonds' distribution…

leadmagic/gtm-skills · skills/demand-gen/paid-social-strategy/SKILL.md · Builds a B2B paid social plan across LinkedIn, Meta, and TikTok: platform selection, audience building, creative…

leadmagic/gtm-skills · skills/demand-gen/podcast-gtm/SKILL.md · Turns podcast guesting into a GTM channel: show targeting, booking pitches, interview prep, content repurposing, and…

leadmagic/gtm-skills · skills/demand-gen/webinar-strategy/SKILL.md · Plans demand-gen webinars: topic selection, speaker sourcing, promotion cadence, run-of-show, and post-event follow-up…

leadmagic/gtm-skills · skills/design/battlecard-builder/SKILL.md · Create competitive battlecards — FIA Framework (Fact → Impact → Act), Why We Win/Why We Lose, objection handling cards…

leadmagic/gtm-skills · skills/design/case-study-builder/SKILL.md · Create customer case studies in sales-ready format — Challenge→Solution→Results structure, before/after metrics, quote…

leadmagic/gtm-skills · skills/design/design-system-gtm/SKILL.md · Define brand-context for AI agents — visual identity systems, voice/tone guides, color palettes with hex/RGB/HSL…

leadmagic/gtm-skills · skills/design/one-pager-builder/SKILL.md · Create one-page sales documents — product overviews, meeting leave-behinds, champion enablement sheets, trade show…

leadmagic/gtm-skills · skills/design/pitch-deck-builder/SKILL.md · Build investor-ready pitch decks and sales presentations — 10-11 slide structure, persona-customized per role…

leadmagic/gtm-skills · skills/design/roi-calculator/SKILL.md · Build ROI calculators and business cases — 3-scenario projections (conservative, moderate, aggressive), payback period…

leadmagic/gtm-skills · skills/design/ui-ux-gtm/SKILL.md · Design GTM UI/UX patterns — landing pages (hero, proof, CTA), forms (progressive disclosure, inline validation), signup…

leadmagic/gtm-skills · skills/events/conference-strategy/SKILL.md · Plans a conference program: event selection, sponsorship ROI, speaking (CFP) submissions, booth strategy, and team…

leadmagic/gtm-skills · skills/events/event-driven-outreach/SKILL.md · Builds outbound sequences around conference and event attendance: pre-event research and meeting booking, on-site…

leadmagic/gtm-skills · skills/events/field-marketing/SKILL.md · Plans field marketing: regional events, executive dinners, roadshows, and customer advisory boards, with invite lists…

leadmagic/gtm-skills · skills/foundation/buyer-psychology/SKILL.md · Apply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction…

leadmagic/gtm-skills · skills/foundation/competitive-intel/SKILL.md · Research competitors and turn findings into GTM assets: positioning map, win/loss themes, battlecard inputs…

leadmagic/gtm-skills · skills/foundation/gtm-context-bootstrap/SKILL.md · Build a reusable, evidence-backed GTM context pack covering company, product, market, ICP, buying triggers…

leadmagic/gtm-skills · skills/foundation/gtm-context/SKILL.md · Capture reusable GTM context for every other skill: product, ICP, personas, pains, proof, competitors, pricing…

leadmagic/gtm-skills · skills/foundation/icp-scoring/SKILL.md · Score and tier ICP-fit accounts using firmographic, technographic, intent, pain, and timing signals. Produces a…

leadmagic/gtm-skills · skills/foundation/icp-targeting-tiers/SKILL.md · Define ICP differences across small business, mid-market, and enterprise — buying process, deal size, sales motion…

leadmagic/gtm-skills · skills/foundation/positioning-messaging/SKILL.md · Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language…

leadmagic/gtm-skills · skills/foundation/pricing-strategy/SKILL.md · Design SaaS pricing strategy using willingness-to-pay research, packaging, value metrics, competitive anchors, and…

leadmagic/gtm-skills · skills/foundation/using-gtm-skills/SKILL.md · Route a go-to-market request to the right GTM Skills, install or verify the catalog, and compose multi-skill workflows…

leadmagic/gtm-skills · skills/founder-led/advisor-recruitment/SKILL.md · Strategic advisor recruitment for B2B SaaS founders. Use when building advisory board, recruiting individual advisors…

leadmagic/gtm-skills · skills/founder-led/board-meeting-prep/SKILL.md · Board meeting preparation for B2B SaaS founders. Use when preparing quarterly board meetings, building board decks…

leadmagic/gtm-skills · skills/founder-led/brand-kit/SKILL.md · Build a complete brand kit for B2B SaaS — logo design and usage, color palette, typography, voice and tone, visual…

leadmagic/gtm-skills · skills/founder-led/building-saas/SKILL.md · Build a SaaS company from idea to scale — product development, architecture decisions, pricing, hiring sequence…

leadmagic/gtm-skills · skills/founder-led/business-insurance/SKILL.md · Maps the business insurance a SaaS company needs by stage: Tech E&O, cyber liability, D&O, general liability, workers…

leadmagic/gtm-skills · skills/founder-led/co-founder-dynamics/SKILL.md · Complete co-founder playbook for technical founders — finding co-founders, equity splits (dynamic and static)…

leadmagic/gtm-skills · skills/founder-led/content-led-growth/SKILL.md · Content-led growth strategy for B2B SaaS founders. Use when building a founder-led content engine, designing content as…

leadmagic/gtm-skills · skills/founder-led/data-privacy-compliance/SKILL.md · Data privacy compliance for B2B SaaS — GDPR, CCPA/CPRA, ePrivacy Directive, cookie consent, Data Processing Agreements…

leadmagic/gtm-skills · skills/founder-led/employment-compliance/SKILL.md · Employment law and compliance for B2B SaaS founders — contractor vs employee classification, offer letters, IP…

leadmagic/gtm-skills · skills/founder-led/engineer-to-founder/SKILL.md · Translate engineering strengths into founder-led GTM: customer discovery, positioning, demos, technical proof, founder…

leadmagic/gtm-skills · skills/founder-led/equity-management/SKILL.md · Complete equity management for SaaS founders — cap tables, 409A valuations, option pools (ISO vs NSO vs RSU), 83(b)…

leadmagic/gtm-skills · skills/founder-led/events-planning/SKILL.md · Plan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when…

leadmagic/gtm-skills · skills/founder-led/exiting-company/SKILL.md · Prepare a SaaS company for acquisition or exit — valuation drivers by buyer type (strategic, PE, bootstrap), due…

leadmagic/gtm-skills · skills/founder-led/financial-modeling/SKILL.md · SaaS financial modeling for founders — operating model, runway, headcount, DCF valuation, consumption-based pricing…

leadmagic/gtm-skills · skills/founder-led/first-hires-playbook/SKILL.md · Complete playbook for founder's first 10 hires beyond sales. Use when hiring first engineer, first CS, first marketer…

leadmagic/gtm-skills · skills/founder-led/founder-brand/SKILL.md · Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media…

leadmagic/gtm-skills · skills/founder-led/founder-comp-playbook/SKILL.md · Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages…

leadmagic/gtm-skills · skills/founder-led/founder-sales/SKILL.md · Founder-led sales playbook for $0-5M ARR stages. Use when founder is primary seller, building sales process from…

leadmagic/gtm-skills · skills/founder-led/fundraising-strategy/SKILL.md · Complete fundraising strategy for B2B SaaS founders. Use when preparing to raise seed/Series A, deciding VC vs…

leadmagic/gtm-skills · skills/founder-led/gtm-recruiting/SKILL.md · GTM recruiting playbook — active sourcing, passive candidate outreach, offer negotiation, recruiter partnerships…

leadmagic/gtm-skills · skills/founder-led/gtm-role-descriptions/SKILL.md · GTM job descriptions, org structure, and compensation — role-by-role JD templates, revenue org charts by ARR stage…

leadmagic/gtm-skills · skills/founder-led/hiring-agencies/SKILL.md · Evaluate, hire, and manage GTM agencies — outbound, RevOps/Clay, demand gen, design, and dev shops. Agency vs in-house…

leadmagic/gtm-skills · skills/founder-led/hiring-by-role/SKILL.md · Role-specific hiring guides for B2B SaaS — interview questions, evaluation criteria, scorecards, and assessment methods…

leadmagic/gtm-skills · skills/founder-led/hiring-contractors/SKILL.md · Hire and manage contractors for SaaS startups — where to find them, how to structure engagements, IP assignment, rates…

leadmagic/gtm-skills · skills/founder-led/investor-updates/SKILL.md · Write investor updates that build confidence and surface help — monthly format, board deck structure, fundraising…

leadmagic/gtm-skills · skills/founder-led/job-posting-strategy/SKILL.md · Complete job posting and distribution strategy for B2B SaaS companies — where to post by role (engineering, sales…

leadmagic/gtm-skills · skills/founder-led/launch-planning/SKILL.md · Plan product and feature launches across owned, earned, community, partner, and outbound channels. Produces launch…

leadmagic/gtm-skills · skills/founder-led/lead-magnets/SKILL.md · Create lead magnets that convert qualified buyers: calculators, checklists, teardown offers, templates, benchmarks…

leadmagic/gtm-skills · skills/founder-led/legal-for-founders/SKILL.md · Covers founder legal basics with step-by-step checklists: incorporation (Delaware C-Corp vs LLC), IP assignment, Terms…

leadmagic/gtm-skills · skills/founder-led/partner-programs/SKILL.md · Design partner programs for startups: partner ICP, co-marketing offers, referral mechanics, integration partners…

leadmagic/gtm-skills · skills/founder-led/pricing-psychology/SKILL.md · SaaS pricing psychology and tactics for B2B founders. Use when designing pricing tiers, testing price points, building…

leadmagic/gtm-skills · skills/founder-led/saas-metrics-calculator/SKILL.md · Calculate and interpret SaaS metrics for founders: MRR, ARR, NRR, GRR, churn, CAC payback, LTV:CAC, burn multiple, Rule…

leadmagic/gtm-skills · skills/founder-led/saas-outcomes/SKILL.md · SaaS company outcomes — valuation methods, bootstrap vs VC paths, end-goal decision framework, profitable growth vs…

leadmagic/gtm-skills · skills/founder-led/sales-team-building/SKILL.md · Build a B2B sales team from first hire to scale — hiring sequence by ARR stage, WbD POD structures, compensation models…

leadmagic/gtm-skills · skills/founder-led/security-assessments/SKILL.md · Security assessment and vendor risk management for B2B SaaS — penetration testing, vulnerability scanning, bug bounty…

leadmagic/gtm-skills · skills/founder-led/soc2-compliance/SKILL.md · Achieve SOC2 Type II compliance for SaaS companies — readiness assessment, control implementation, auditor selection…

leadmagic/gtm-skills · skills/founder-led/solo-founder-gtm/SKILL.md · Build lean GTM as a solo founder or bootstrapper — tool stacks by revenue stage, AI agents replacing headcount, when to…

leadmagic/gtm-skills · skills/founder-led/startup-communities/SKILL.md · Use startup communities as a GTM channel without spamming: community selection, trust-building, founder asks, launch…

leadmagic/gtm-skills · skills/founder-led/vc-outreach/SKILL.md · Plan investor outreach for startups: target investor list, warm intro paths, cold email, update cadence, CRM tracking…

leadmagic/gtm-skills · skills/founder-led/vendor-contracts/SKILL.md · Vendor contracts, MSAs, DPAs, and procurement for B2B SaaS — master service agreements, service level agreements, data…

leadmagic/gtm-skills · skills/founder-led/yc-ecosystem/SKILL.md · Navigate the public YC ecosystem for founder GTM: company research, batch mapping, outreach angles, application…

leadmagic/gtm-skills · skills/growth/churn-prevention/SKILL.md · Build churn prevention systems — early warning signal detection, customer health scoring, re-engagement campaigns, risk…

leadmagic/gtm-skills · skills/growth/customer-marketing/SKILL.md · Customer marketing and advocacy programs — case studies, testimonials, customer reference programs, NPS-driven…

leadmagic/gtm-skills · skills/growth/expansion-selling/SKILL.md · Complete expansion and upsell playbook for B2B SaaS — consumption-based upsell triggers, cross-sell identification…

leadmagic/gtm-skills · skills/growth/referral-programs/SKILL.md · Design customer and partner referral programs — 3-tier comp structure, double-sided incentive design, referral…

leadmagic/gtm-skills · skills/growth/review-platforms/SKILL.md · B2B review site strategy — G2, Capterra, TrustRadius, Gartner Peer Insights, and Product Hunt. How to collect reviews…

leadmagic/gtm-skills · skills/gtm-ops/campaign-governance/SKILL.md · Sets campaign governance: naming conventions, UTM standards, campaign hierarchy, launch RACI, and ROI and budget…

leadmagic/gtm-skills · skills/gtm-ops/gtm-operations/SKILL.md · Build a GTM operations / RevOps function — tech stack architecture, process design, data governance, operating cadence…

leadmagic/gtm-skills · skills/gtm-ops/gtm-spend-management/SKILL.md · GTM spend management — Ramp corporate cards, virtual cards per vendor, SaaS vendor roster, tool spend approvals, bill…

leadmagic/gtm-skills · skills/gtm-ops/gtm-tool-cost-model/SKILL.md · GTM tool cost modeling — per-seat licensing, usage-based fees, cloud infra, enrichment credits, annual vs monthly…

leadmagic/gtm-skills · skills/gtm-ops/revops-tech-stack/SKILL.md · Design, audit, and consolidate the RevOps technology stack — CRM, enrichment, sequencing, analytics, integration…

leadmagic/gtm-skills · skills/inbound/content-marketing/SKILL.md · Build content marketing strategies that generate pipeline — SEO/AEO optimization, pillar page design, programmatic SEO…

leadmagic/gtm-skills · skills/inbound/inbound-triage/SKILL.md · Design inbound lead triage workflows — demo form qualification, MQL to SQL routing, automated enrichment on form fill…

leadmagic/gtm-skills · skills/inbound/landing-pages/SKILL.md · Audit and optimize landing pages for conversion — hero/offer/proof/CTA patterns, CRO audits, A/B testing, signup flow…

leadmagic/gtm-skills · skills/inbound/linkedin-algorithm/SKILL.md · Optimize LinkedIn organic reach using Richard van der Blom's Algorithm Insights Report (Just Connecting) — interest…

leadmagic/gtm-skills · skills/inbound/linkedin-live-strategy/SKILL.md · Launch and scale B2B LinkedIn Live using Jessie Lizak's Reveting playbook — weekly livestream shows, conversation-first…

leadmagic/gtm-skills · skills/inbound/sales-navigator-prospecting/SKILL.md · Run LinkedIn Sales Navigator prospecting using Morgan J. Ingram's AMP playbook — high-intent filters, filter-specific…

leadmagic/gtm-skills · skills/inbound/social-selling/SKILL.md · Build a LinkedIn social selling strategy — Sales Navigator, DM sequences, content-to-conversation, profile…

leadmagic/gtm-skills · skills/inbound/website-visitor-identification/SKILL.md · Design website visitor identification and deanonymization programs — company vs person-level ID, vendor selection…

leadmagic/gtm-skills · skills/leadmagic/leadmagic-bulk-enrichment/SKILL.md · Process CSV files with LeadMagic at scale — input cleanup, batch sizing, validation status handling, webhook callbacks…

leadmagic/gtm-skills · skills/leadmagic/leadmagic-cli/SKILL.md · Use the LeadMagic CLI for enrichment automation — find emails, validate contacts, enrich CSVs in batch, find…

leadmagic/gtm-skills · skills/leadmagic/leadmagic-integrations/SKILL.md · Integrate LeadMagic with GTM platforms — Clay, Apollo, Smartlead, Instantly, Salesforce, HubSpot, Zapier, Make…

leadmagic/gtm-skills · skills/leadmagic/leadmagic-job-change/SKILL.md · Use LeadMagic job-change signals for pipeline intelligence — champion tracking, account risk alerts, new-role outreach…

leadmagic/gtm-skills · skills/leadmagic/leadmagic-mcp/SKILL.md · Set up LeadMagic MCP for AI agents — tool discovery, permission scope, safe enrichment workflows, batch usage…

leadmagic/gtm-skills · skills/leadmagic/leadmagic-waterfall/SKILL.md · Build Clay enrichment waterfalls with LeadMagic as the primary provider — 95%+ email coverage, multi-provider chaining…

leadmagic/gtm-skills · skills/lifecycle/churn-prediction/SKILL.md · Builds churn prediction: leading indicators, account risk scores, early-warning alerts, and intervention playbooks tied…

leadmagic/gtm-skills · skills/lifecycle/lifecycle-drips/SKILL.md · Designs trigger-based lifecycle email programs for customers: post-purchase, milestone, renewal, and expansion drips…

leadmagic/gtm-skills · skills/lifecycle/mql-nurture/SKILL.md · Builds MQL nurture programs: lead scoring, nurture tracks by persona and stage, email drips, and MQL-to-SQL handoff…

leadmagic/gtm-skills · skills/lifecycle/onboarding-sequences/SKILL.md · Designs customer onboarding sequences: time-to-first-value targets, activation milestones, guided setup, and onboarding…

leadmagic/gtm-skills · skills/lifecycle/re-engagement/SKILL.md · Designs re-engagement for dormant leads and inactive customers: win-back sequences, reactivation offers, and sunset…

leadmagic/gtm-skills · skills/management-leadership/executive-compensation/SKILL.md · Canonical GTM compensation strategy — philosophy, role-by-role plans, stage- appropriate OTE, accelerators, SPIFs, and…

leadmagic/gtm-skills · skills/management-leadership/gtm-leadership/SKILL.md · GTM leadership playbook for revenue leaders — how to hire and fire sales talent, run difficult conversations…

leadmagic/gtm-skills · skills/management-leadership/revenue-team-onboarding/SKILL.md · Revenue team onboarding — security access provisioning, ramp schedules, 30-60-90 plans, Slack engagement, shadowing…

leadmagic/gtm-skills · skills/management-leadership/sales-coaching/SKILL.md · Sales coaching system — REKS diagnosis (Jacco van der Kooij / Winning by Design), MEDDICC deal reviews (Andy Whyte)…

leadmagic/gtm-skills · skills/management-leadership/team-management/SKILL.md · Team management for startup leaders — 1:1s, performance reviews, goal setting (OKRs), delegation, feedback culture…

leadmagic/gtm-skills · skills/outbound/cold-calling/SKILL.md · Build and execute B2B cold calling programs — phone intent scoring, disposition bucketing, CRM activity buckets…

leadmagic/gtm-skills · skills/outbound/cold-email-copywriting/SKILL.md · Writes high-converting cold email copy using the 3-line framework, proven subject line patterns, and persona-specific…

leadmagic/gtm-skills · skills/outbound/cold-email-strategy/SKILL.md · Design or audit a cold-email sequence architecture: audience and trigger, offer, touch cadence, branch logic, channel…

leadmagic/gtm-skills · skills/outbound/domain-infrastructure/SKILL.md · Designs and provisions the domain and mailbox infrastructure for cold email outreach: secondary domains, mailbox setup…

leadmagic/gtm-skills · skills/outbound/email-deliverability/SKILL.md · Sets up and monitors email deliverability infrastructure including SPF, DKIM, DMARC configuration, warmup strategy…

leadmagic/gtm-skills · skills/outbound/inbox-setup/SKILL.md · Set up cold email inbox infrastructure from scratch — Google Workspace, Microsoft 365, and Azure/Entra inbox…

leadmagic/gtm-skills · skills/outbound/multi-channel-outreach/SKILL.md · Design and execute multi-channel outbound sequences across email, LinkedIn, cold calls, and SMS. Use when the user…

leadmagic/gtm-skills · skills/outbound/rb2b-outbound-triggers/SKILL.md · Convert RB2B person-level website visitor identification into outbound sequences. Build trigger-based workflows that…

leadmagic/gtm-skills · skills/outbound/reply-handling/SKILL.md · Classifies and automates responses to cold email replies using an 8-category taxonomy, auto-reply playbooks, and human…

leadmagic/gtm-skills · skills/outbound/sending-platforms/SKILL.md · Compares, selects, and configures cold email sending platforms: Smartlead, Instantly, Salesforge, Apollo, and others…

leadmagic/gtm-skills · skills/partnerships/co-marketing/SKILL.md · Plans co-marketing campaigns with partners: joint webinars, co-branded content, audience swaps, and lead-sharing rules…

leadmagic/gtm-skills · skills/partnerships/integration-partnerships/SKILL.md · Builds go-to-market for technology integration partnerships: partner selection, integration launch plans, marketplace…

leadmagic/gtm-skills · skills/partnerships/partnership-strategy/SKILL.md · Designs a partner program: partner types, recruitment, enablement, co-marketing, and revenue-share models. Use when the…

leadmagic/gtm-skills · skills/product-led-growth/developer-gtm/SKILL.md · Build a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and…

leadmagic/gtm-skills · skills/product-led-growth/freemium-optimization/SKILL.md · Freemium and free trial conversion optimization — model selection with full-funnel math, activation design, paywall…

leadmagic/gtm-skills · skills/product-led-growth/plg-strategy/SKILL.md · Design product-led growth motions — freemium vs free trial, PQL scoring, self-serve conversion, PLG sales hybrid, and…

leadmagic/gtm-skills · skills/product-marketing/customer-research/SKILL.md · Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline…

leadmagic/gtm-skills · skills/product-marketing/win-loss-analysis/SKILL.md · Build a neutral B2B win-loss program that interviews recent buyers, codes decision drivers and sentiment, separates…

leadmagic/gtm-skills · skills/prospecting/contact-verification/SKILL.md · Verify email addresses before they enter outbound sequences to prevent bounces and protect sender reputation. Use when…

leadmagic/gtm-skills · skills/prospecting/data-enrichment-strategy/SKILL.md · Design an end-to-end B2B data enrichment architecture — provider selection, waterfall design, cost modeling, and CRM…

leadmagic/gtm-skills · skills/prospecting/email-finding/SKILL.md · Find verified work email addresses for B2B contacts using multi-provider waterfall discovery. Use when the user wants…

leadmagic/gtm-skills · skills/prospecting/lead-enrichment/SKILL.md · Enrich prospect and account lists with company, contact, role, technographic, intent, funding, hiring, and confidence…

leadmagic/gtm-skills · skills/prospecting/lead-finding/SKILL.md · Find qualified prospects and decision-makers from ICP criteria using public research, company signals, role mapping…

leadmagic/gtm-skills · skills/prospecting/list-building/SKILL.md · Build qualified B2B prospect lists using Clay, LinkedIn Sales Navigator, and multi-source discovery. Use when the user…

leadmagic/gtm-skills · skills/prospecting/signal-scoring/SKILL.md · Score and prioritize prospects using buying signals — hiring, funding, tech stack changes, executive moves, and intent…

leadmagic/gtm-skills · skills/prospecting/social-intent-monitoring/SKILL.md · Build a social intent monitoring system that turns public social conversations into qualified outbound triggers. Use…

leadmagic/gtm-skills · skills/sales-plays/earnings-signal-play/SKILL.md · Runs an outbound play from public-company earnings calls and SEC filings: strategic priorities mined from 10-K/10-Q…

leadmagic/gtm-skills · skills/sales-plays/funding-signal-play/SKILL.md · Runs trigger-based outbound when a target account raises funding: signal stacking to cut false positives, use-of-funds…

leadmagic/gtm-skills · skills/sales-plays/hiring-signal-play/SKILL.md · Runs outbound triggered by hiring signals: VP Sales, RevOps, SDR manager, and CRO postings that indicate new budget or…

leadmagic/gtm-skills · skills/sales-plays/job-change-play/SKILL.md · Runs outbound triggered by contact job changes: champion tracking, new-role outreach, and "new broom" timing in the…

leadmagic/gtm-skills · skills/sales-plays/product-launch-play/SKILL.md · Runs outbound triggered by product launches, either a competitor launch or a target account launch, with timing-based…

leadmagic/gtm-skills · skills/sales-revops/buyer-indecision/SKILL.md · Overcome buyer indecision with the JOLT Effect — Judge indecision, Offer recommendation, Limit exploration, Take risk…

leadmagic/gtm-skills · skills/sales-revops/deal-desk/SKILL.md · Structure deals, pricing, and proposals — pricing model selection, discount guidance, business case construction, and…

leadmagic/gtm-skills · skills/sales-revops/demo-scripts/SKILL.md · Write compelling demo scripts — first demo, technical deep-dive, and executive overview. Scene-by-scene with timing…

leadmagic/gtm-skills · skills/sales-revops/meeting-prep/SKILL.md · Prepare meeting briefs with SPICED discovery (WbD) and MEDDICC qualification (Andy Whyte) — account research, attendee…

leadmagic/gtm-skills · skills/sales-revops/objection-handling/SKILL.md · Build comprehensive objection handling playbooks — 6-category taxonomy, AER framework, battlecards per competitor…

leadmagic/gtm-skills · skills/sales-revops/pipeline-management/SKILL.md · Design and manage B2B sales processes using Winning by Design's GTM Playbook Kit — stage goals, in-stage actions, exit…

leadmagic/gtm-skills · skills/sales-revops/revenue-forecasting/SKILL.md · Build an evidence-based B2B revenue forecast with category definitions, opportunity-level rollup, pipeline coverage…

leadmagic/gtm-skills · skills/sales-revops/sales-enablement/SKILL.md · Create sales collateral that reps actually use — pitch decks, one-pagers, battlecards, objection docs, demo scripts…

leadmagic/gtm-skills · skills/sales-revops/transparency-selling/SKILL.md · Execute Todd Caponi's Transparency Sale methodology — lead with flaws, build the "Our Flaws" slide, negotiate with…

leadmagic/gtm-skills · skills/tools/ai-prompts-toolkit/SKILL.md · GTM AI prompt library and prompt-loop patterns — Claygent research, LLM scoring, cold email drafts, reply…

leadmagic/gtm-skills · skills/tools/analytics-toolkit/SKILL.md · Complete analytics tools toolkit — Segment CDP, Amplitude, Mixpanel, PostHog, GA4, and HubSpot analytics configuration…