Home / cbrock84 / headcount · plugins/marketing/skills/product-launch/SKILL.md · GitHub

product-launch skillA

product-launch is agent-read markdown (skill) from cbrock84/headcount: Takes something built and gets it into the market — tiering the launch to match what it actually warrants, sequencing internal readiness before external announcement, preparing sales and support to answer the questions it creates, choosing the date for a reason, and measuring adoption rather than announcement reach. Use this to plan a launch, right-size one that is consuming more than it deserves, work out why a released feature nobody uses was launched loudly, or run the weeks after launch day..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Product launch

A launch is not an announcement. The announcement is the cheapest part and the part most likely to
be mistaken for the whole thing, which is how features get press coverage and no adoption.

## Tier the launch before planning it

Not everything deserves the same treatment, and treating everything as major is how a team burns
its own attention and its audience's.

- **Tier one** — changes the story you tell about the product, or opens a new segment. Full
  motion: positioning work, press, sales enablement, customer communication, campaign.
- **Tier two** — meaningful to existing customers, not a new story. In-product announcement,
  documentation, a note to affected accounts, sales briefing.
- **Tier three** — improvement. Release notes and nothing else.

Agree the tier before work starts, and expect the pull toward tier one from whoever built it.
Effort spent above the tier is taken from somewhere else, usually from the next launch.

## Sequence internal readiness ahead of the announcement

The order matters and gets reversed constantly. Support and sales find out from the announcement,
then spend launch week answering questions they were never briefed on, badly.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add cbrock84/headcount/product-launch@git:20260916.e72e404
Exact content
mdr add cbrock84/headcount/product-launch@sha256:20f2d212c8af00af

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_q6otudyznbjxtvit.svg)](https://markdownregistry.com/a/art_q6otudyznbjxtvit)

1 badge views in 30 days

Versions

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 4,477 BA view · diff
git:20260901.3f04dfc2026-09-01 3f04dfc 4,138 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4477 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_q6otudyznbjxtvit
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/product-launch
GET https://markdownregistry.com/api/v1/blob/20f2d212c8af00afee90cef2f2581af4f0f1f61bcb07bca055051ef3b8740c21

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

More from cbrock84/headcount

chief-strategy-officer skill
cbrock84/headcount · plugins/corporate-strategy/skills/chief-strategy-officer/SKILL.md · Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development…
git:20260903.cc4a2cd · audit A · 1,664 stars
market-entry skill
cbrock84/headcount · plugins/corporate-strategy/skills/market-entry/SKILL.md · Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report…
git:20260901.3f04dfc · audit A · 1,664 stars
mergers-and-acquisitions skill
cbrock84/headcount · plugins/corporate-strategy/skills/mergers-and-acquisitions/SKILL.md · Runs corporate development — deal thesis, target screening, valuation framing, diligence, and integration planning. Use…
git:20260916.0e7cd01 · audit A · 1,664 stars
portfolio-strategy skill
cbrock84/headcount · plugins/corporate-strategy/skills/portfolio-strategy/SKILL.md · Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or…
git:20260901.a52f5a7 · audit A · 1,664 stars
scenario-planning skill
cbrock84/headcount · plugins/corporate-strategy/skills/scenario-planning/SKILL.md · Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting…
git:20260829.2464776 · audit A · 1,664 stars
strategic-alliances skill
cbrock84/headcount · plugins/corporate-strategy/skills/strategic-alliances/SKILL.md · Structures partnerships that change what the business can do — technology integrations, channel and reseller…
git:20260901.aa45383 · audit A · 1,664 stars
chief-customer-officer skill
cbrock84/headcount · plugins/customer-experience/skills/chief-customer-officer/SKILL.md · Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product…
git:20260903.cc4a2cd · audit A · 1,664 stars
customer-onboarding-and-implementation skill
cbrock84/headcount · plugins/customer-experience/skills/customer-onboarding-and-implementation/SKILL.md · Takes a new customer from signature to working — setting a definition of live that both sides agreed before the…
git:20260901.9844f9d · audit A · 1,664 stars
customer-success-management skill
cbrock84/headcount · plugins/customer-experience/skills/customer-success-management/SKILL.md · Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a…
git:20260901.49e89d6 · audit A · 1,664 stars
escalation-management skill
cbrock84/headcount · plugins/customer-experience/skills/escalation-management/SKILL.md · Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive…
git:20260901.aa45383 · audit A · 1,664 stars
self-service-and-knowledge skill
cbrock84/headcount · plugins/customer-experience/skills/self-service-and-knowledge/SKILL.md · Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting…
git:20260901.aa45383 · audit A · 1,664 stars
support-operations skill
cbrock84/headcount · plugins/customer-experience/skills/support-operations/SKILL.md · Designs and runs the support function — channels, queues, routing, staffing, service levels, quality, and the metrics…
git:20260901.0757404 · audit A · 1,664 stars

Every file in cbrock84/headcount

Other files named product-launch

product-launch skill
kostja94/marketing-skills · skills/strategies/launch/product-launch/SKILL.md · When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the…
v1.2.0 · audit A · 991 stars
product-launch skill
risukisu/marketing-skills · skills/Marketing-Ops/product-launch/SKILL.md · Plan and execute a product or feature launch. Use when someone says "launch plan", "we're launching next week", "how do…
git:20260909.8a5dc3b · audit A · 4 stars

Browse by kind, by grade A, or by owner.