product-launch SKILL.md skillA

product-launch from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/product-launch@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/marketing/skills/product-launch/SKILL.md
Versions recorded
2
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Sep 1, 2026
Size
4,477 bytes
Repository stars
2,543
License
MIT

Takes something built and gets it into the market — tiering the launch to match what it actually warrants, sequencing internal readiness before external announcement, preparing sales and support to answer the questions it creates, choosing the date for a reason, and measuring adoption rather than announcement reach. Use this to plan a launch, right-size one that is consuming more than it deserves, work out why a released feature nobody uses was launched loudly, or run the weeks after launch day.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Product launch

A launch is not an announcement. The announcement is the cheapest part and the part most likely to
be mistaken for the whole thing, which is how features get press coverage and no adoption.

## Tier the launch before planning it

Not everything deserves the same treatment, and treating everything as major is how a team burns
its own attention and its audience's.

- **Tier one** — changes the story you tell about the product, or opens a new segment. Full
  motion: positioning work, press, sales enablement, customer communication, campaign.
- **Tier two** — meaningful to existing customers, not a new story. In-product announcement,
  documentation, a note to affected accounts, sales briefing.
- **Tier three** — improvement. Release notes and nothing else.

Agree the tier before work starts, and expect the pull toward tier one from whoever built it.
Effort spent above the tier is taken from somewhere else, usually from the next launch.

## Sequence internal readiness ahead of the announcement

The order matters and gets reversed constantly. Support and sales find out from the announcement,
then spend launch week answering questions they were never briefed on, badly.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/product-launch@sha256:20f2d212c8af00af

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_q6otudyznbjxtvit.svg)](https://markdownregistry.com/a/art_q6otudyznbjxtvit)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 1, 2026 and Sep 16, 2026, about one every 15 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 4,477 BA view · diff
git:20260901.3f04dfc2026-09-01 3f04dfc 4,138 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4477 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_q6otudyznbjxtvit
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/product-launch
GET https://markdownregistry.com/api/v1/blob/20f2d212c8af00afee90cef2f2581af4f0f1f61bcb07bca055051ef3b8740c21

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cbrock84/headcount

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