gtm-metrics SKILL.md skillA

gtm-metrics from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/gtm-metrics@v1.4.0

Pins v1.4.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/analytics/gtm-metrics/SKILL.md
Versions recorded
6
Latest version
v1.4.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
30,117 bytes
Repository stars
65
License
MIT

Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when creating metrics dashboards, board reports, revenue reviews, operating cadence, or diagnosing growth constraints.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# GTM Metrics

## Overview

GTM Metrics establishes the canonical measurement framework for evaluating go-to-market health. The core principle: most SaaS companies measure the wrong things or measure the right things incorrectly. They track MRR without segmenting by cohort, calculate CAC without fully loading costs, and report NRR without distinguishing expansion from contraction. This skill prevents the existential mistake of running a GTM organization on bad math.

The non-obvious rule: every SaaS metric is stage-dependent. A 3-month CAC payback is spectacular at the enterprise level and mediocre in SMB. A 90% NRR is catastrophic for enterprise SaaS and acceptable for SMB. Benchmarks are meaningless without stage context. This skill applies stage-aware benchmarking to every metric.

This skill produces a complete GTM Metrics Dashboard including: the 6-metric core stack with stage-aware benchmarks, a Winning by Design GTM Index assessment scoring the organization 1-10 across 6 models, pipeline velocity analysis with bottleneck identification, cohort trend charts, and a board-ready executive summary with red/yellow/green status indicators.

## When to Use
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/gtm-metrics@sha256:41c19f51196f67ae

The line at the top of this page pins the label v1.4.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_2h4gmo7xunlhuw3q.svg)](https://markdownregistry.com/a/art_2h4gmo7xunlhuw3q)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.4.0 latest2026-10-01 ca0d2ec 30,117 BA view · diff
v1.4.02026-09-02 a19750a 30,232 BA view · diff
v1.4.02026-06-10 e030e67 30,226 BA view · diff
v1.4.02026-06-10 0173be3 30,230 BA view · diff
v1.4.02026-06-10 17b6e1f 30,106 BA view · diff
v1.4.02026-06-10 9f00d65 30,107 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (30117 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 65 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_2h4gmo7xunlhuw3q
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/gtm-metrics
GET https://markdownregistry.com/api/v1/blob/41c19f51196f67ae3a5331d42644fb74ba5293878a3aee3e32cf1f4a281452ed

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in leadmagic/gtm-skills

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