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icp-matrix-builder SKILL.md skillA

icp-matrix-builder from kenny589/gtm-flywheel is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add kenny589/gtm-flywheel/icp-matrix-builder@git:20260216.983c93b

Pins git:20260216.983c93b in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: kenny589/gtm-flywheel
Path: icp-research/icp-matrix-builder/SKILL.md
Versions recorded: 1
Latest version: git:20260216.983c93b, committed Feb 16, 2026
Size: 11,559 bytes
Repository stars: 69
License: MIT

Build comprehensive Ideal Customer Profile matrices that define exactly who to target. Tiering frameworks, scoring models, and segmentation strategies for precision outbound.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# ICP Matrix Builder

## When to Use
- Launching outbound for a new company or product line
- Refining targeting after initial campaign data comes in
- Expanding into new verticals or market segments
- Building the foundation for any lead generation or ABM campaign

## Framework

### What an ICP Matrix Is (And Isn't)

An ICP Matrix is a structured scoring document that ranks and segments your ideal buyers across multiple dimensions. It's the bridge between "we sell to B2B companies" and "we target Series B SaaS companies with 100-500 employees who just hired their first VP of Sales."

**It IS:**
- A living document that evolves with campaign data
- A scoring framework that makes targeting decisions objective
- A segmentation tool that enables personalized outreach at scale

**It is NOT:**
- A one-time exercise you do during onboarding and forget
- A single persona description
- A firmographic filter (company size + industry alone is not an ICP)

---

### The 5 Dimensions of an ICP Matrix

Every complete ICP Matrix scores prospects across five dimensions:

#### Dimension 1: Firmographic Fit
*Does the company match your ideal customer profile structurally?*
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add kenny589/gtm-flywheel/icp-matrix-builder@sha256:44558c4e043fc807

The line at the top of this page pins the label git:20260216.983c93b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_33euhs4htztfty4v.svg)](https://markdownregistry.com/a/art_33euhs4htztfty4v)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Feb 16, 2026.

version	committed	commit	size	audit
git:20260216.983c93b latest	2026-02-16	983c93b	11,559 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (11559 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

kenny589/gtm-flywheel · 69 stars · license MIT · pushed 2026-02-17 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_33euhs4htztfty4v
GET https://markdownregistry.com/api/v1/resolve?ref=kenny589/gtm-flywheel/icp-matrix-builder
GET https://markdownregistry.com/api/v1/blob/44558c4e043fc807a16e23128f961b57686451bd86738de2be85489fbff0c2bd

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.