persona-development SKILL.md skillA
persona-development from kenny589/gtm-flywheel is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add kenny589/gtm-flywheel/persona-development@git:20260216.983c93bPins git:20260216.983c93b in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- kenny589/gtm-flywheel
- Path
icp-research/persona-development/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260216.983c93b, committed Feb 16, 2026
- Size
- 12,409 bytes
- Repository stars
- 69
- License
- MIT
Build detailed buyer personas grounded in real data, not assumptions. Pain mapping, motivation frameworks, and messaging architecture for each persona in your ICP.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Persona Development ## When to Use - Building outbound campaigns for a new persona or title - Copy is getting opens but not replies (persona-message mismatch) - Expanding from one buyer persona to multiple within the same account - Training AI systems or SDRs on how to speak to specific personas ## Framework ### Persona vs. ICP: The Difference **ICP** = the company you should target (firmographics, technographics, intent signals) **Persona** = the person within that company you should contact (role, pain, motivation) You need both. An ICP without personas means you're emailing companies, not people. A persona without an ICP means you're reaching the right person at the wrong company. --- ### The Persona Blueprint: 8 Components Every actionable persona contains these eight elements: #### 1. Identity Profile | Field | What to Capture | Example | |-------|----------------|---------| | **Title patterns** | All variations of the title they hold | VP of Sales, Vice President Sales, VP Revenue, Head of Sales | | **Seniority band** | Their level in the org | VP / Director / C-Suite | | **Department** | Where they sit | Sales, Revenue, Growth | …
Read the whole file at its exact version.
How to install
mdr add kenny589/gtm-flywheel/persona-development@sha256:0213427aea593207The line at the top of this page pins the label git:20260216.983c93b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_5mnkv3wfuvlrrs7u)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Feb 16, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12409 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
kenny589/gtm-flywheel · 69 stars · license MIT · pushed 2026-02-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_5mnkv3wfuvlrrs7u GET https://markdownregistry.com/api/v1/resolve?ref=kenny589/gtm-flywheel/persona-development GET https://markdownregistry.com/api/v1/blob/0213427aea593207b33ba50ec61c05d84d289f0f8f8a8cb1f9d37db68dd3548e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.