Analyze outbound campaign performance across every meaningful metric. Diagnose what's working, what's broken, and exactly where to optimize for higher conversion.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Campaign Performance Analysis
## When to Use
- Reviewing campaign results after a send cycle completes
- Diagnosing why a campaign is underperforming
- Comparing campaign variants to identify winners
- Building performance reports for clients or leadership
- Making data-driven decisions about what to scale, pause, or kill
## Framework
### The Campaign Metrics Stack
Measure campaigns in layers. Each layer tells you something different about what's working and what isn't.
```
Layer 1: Deliverability → Did the email reach the inbox?
Layer 2: Engagement → Did they open and read it?
Layer 3: Response → Did they reply?
Layer 4: Quality → Was the reply positive?
Layer 5: Conversion → Did the reply turn into a meeting?
Layer 6: Revenue → Did the meeting turn into revenue?
```
**Critical insight:** Most teams obsess over Layer 2-3 (opens and replies) while ignoring Layer 1 (deliverability) and Layer 4-6 (quality and revenue). The full stack matters.
---
### Layer 1: Deliverability Metrics
| Metric | Target | Red Flag | What It Tells You |
|--------|--------|----------|-------------------|
…
The line at the top of this page pins the label git:20260216.983c93b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_5tx5rm4dsnia6h7y
GET https://markdownregistry.com/api/v1/resolve?ref=kenny589/gtm-flywheel/performance-analysis
GET https://markdownregistry.com/api/v1/blob/073ed80a6de8988b2dc9ac952b4259429c4b4cf6b5005648a7b49184e136010a
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