marketing-strategy SKILL.md skillA
marketing-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/marketing-strategy@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/analytics/marketing-strategy/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 8, 2026
- Size
- 7,630 bytes
- Repository stars
- 76
- License
- MIT
Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget, designing multi-channel campaigns, or creating a marketing operating system. Triggers on: "marketing strategy", "marketing plan", "demand generation", "brand strategy", "marketing budget", "channel strategy", or any marketing planning request.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing Strategy ## Overview Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. Not "what should we post?" — "given our ICP, budget, and stage, where does every dollar and hour go?" This skill builds a complete marketing operating plan: channel mix, budget allocation by funnel stage, content strategy, demand generation, brand building, and measurement. The output is a strategy document, not a list of tactics. ## Authoritative Foundations - **Eugene Schwartz — Breakthrough Advertising** — Match the message to the market's awareness level, from unaware to most aware. - **Les Binet and Peter Field — The Long and the Short of It** — Balance long-term brand building with short-term activation instead of spending only on conversion. - **Byron Sharp — How Brands Grow** — Grow by increasing mental and physical availability with the whole category, not only loyal buyers. - **Joe Pulizzi — Content Inc. (content tilt)** — Find a content niche where you can be the leading voice before expanding. ## When to Use - "Build our marketing strategy" - "Plan our marketing for Q1" - "Allocate marketing budget" …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/marketing-strategy@sha256:e5942ebbd47ad7acThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_37fbbfau6qk5l3qz)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 7,630 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 7,463 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 7,457 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 7,458 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 07ce0cd | 7,459 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 2fb2a99 | 7,285 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7630 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_37fbbfau6qk5l3qz GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/marketing-strategy GET https://markdownregistry.com/api/v1/blob/e5942ebbd47ad7ac2173dd8023c26ce3dc7c92c928f50ab85b38c7d689ee234e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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