Use this skill when reps need a one-page battlecard to win against a specific competitor: "make a battlecard for X", "how do we beat X", "competitive talk track", "what to say when they mention X". Produces a rep-ready card with when you win and lose, quick positioning, the top differentiators with proof, landmine questions, objection responses, pricing notes and traps to avoid, written to be used live on a call.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this when a competitor comes up often on calls. A battlecard is the on-call version of a teardown: short enough to read in 30 seconds with the buyer still talking.
## Inputs
- Competitor research (or run a teardown first).
- Win-loss notes against this competitor.
- Your differentiators and approved proof.
## The play
### 1. Lead with when you win and lose
The most useful line on the card. Reps need to know whether to fight or qualify out.
### 2. Write the quick positioning
Two sentences a rep can say when the buyer mentions the competitor, acknowledging their strength and stating your difference fairly.
### 3. Three differentiators with proof
Only differences that matter to buyers and that you can prove. Each: what, why it matters to the buyer, proof.
### 4. Landmine questions
Questions the rep asks that lead the buyer to discover the competitor's weakness on their own. Fair, neutral, answerable.
### 5. Objection responses
"They're cheaper", "They have feature X", "We already use them for Y". One or two lines each.
### 6. Traps
What the competitor says about you and how to answer it; what not to do (trash talk, matching their discount without a trade).
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (2970 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_jptg7oyvmgoux4ue
GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/competitive-battlecard
GET https://markdownregistry.com/api/v1/blob/c87ce939b403ef8893764b4aa9d441be971d074f1bd6eb7a260575de01a54e20
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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