marketing-planning SKILL.md skillA
marketing-planning from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/marketing-planning@git:20260917.16ae2bdPins git:20260917.16ae2bd in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/marketing/skills/marketing-planning/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260917.16ae2bd, committed Sep 17, 2026
- First version recorded
- Aug 28, 2026
- Size
- 2,631 bytes
- Repository stars
- 2,543
- License
- MIT
Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing planning
## Start from the constraint, not the calendar
Name the single thing limiting growth right now: not enough people know, not enough of the right
people know, they know but do not believe, they believe but do not act, or they act but do not stay.
Each implies a different plan. A plan that funds all five funds none properly.
## Structure
1. **Objective** — one primary number with a date. Supporting metrics are supporting.
2. **The constraint** and the evidence for it.
3. **Segments** — who, in priority order, and who is explicitly out of scope this period.
4. **Channel mix** — three tiers:
- **Proven** — working now; fund to capacity, then stop. Most channels have a ceiling and
spending past it buys worse customers.
- **Scaling** — evidence but not yet at capacity; the growth budget.
- **Experimental** — capped at a share you can lose entirely without missing the objective.
5. **Sequencing** — what has to be true before each thing starts. Content before paid, positioning
before content.
6. **Budget** — by tier and channel, with the fixed-versus-variable split visible.
…Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/marketing-planning@sha256:c428c67f7074dfd1The line at the top of this page pins the label git:20260917.16ae2bd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_3ujdmkdndwajr6zj)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Aug 28, 2026 and Sep 17, 2026, about one every 20 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260917.16ae2bd latest | 2026-09-17 | 16ae2bd | 2,631 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,292 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2631 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_3ujdmkdndwajr6zj GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/marketing-planning GET https://markdownregistry.com/api/v1/blob/c428c67f7074dfd145e52c98a7c187a0601808aad6effa9250648a1b031e6e06
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.