market-entry SKILL.md skillA

market-entry from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/market-entry@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/corporate-strategy/skills/market-entry/SKILL.md
Versions recorded
2
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Sep 1, 2026
Size
4,933 bytes
Repository stars
2,543
License
MIT

Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report, testing whether your advantage transfers, choosing between organic entry, partnership and acquisition, sequencing the operational and regulatory work that entry actually requires, and setting the criteria that would tell you to stop. Use this to evaluate a new geography, segment or vertical, pressure-test an entry plan, or work out why a launched market never reached scale.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Market entry

Entry decisions are usually made on the size of the opportunity and lost on the cost of serving it.
The market was real; what was underestimated was everything required to operate there.

## Size from the bottom up, then check it against the top down

A market report gives you a number that includes companies who will never buy from you. Build the
estimate from countable things: how many organizations fit your profile, how many have the problem
acutely, what they spend on it today, what share you could plausibly hold in a defined period.

Use a top-down figure only as a sanity check. If bottom-up and top-down differ by an order of
magnitude, one of them contains an assumption nobody has stated, and finding it is the most
valuable hour in the analysis.

## Test whether the advantage actually transfers

The question is not whether the market is attractive — attractive markets are attractive to
everyone, including incumbents already there. The question is what you have that wins.

Advantages transfer unevenly. Product capability usually transfers. Brand rarely does across
geographies. Distribution and relationships almost never do. Cost structure may invert entirely.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/market-entry@sha256:004c3dc719c7a0d3

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_bi2m5tojg5yvauv2.svg)](https://markdownregistry.com/a/art_bi2m5tojg5yvauv2)

7 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 1, 2026 and Sep 16, 2026, about one every 15 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 4,933 BA view · diff
git:20260901.3f04dfc2026-09-01 3f04dfc 4,594 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4933 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_bi2m5tojg5yvauv2
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/market-entry
GET https://markdownregistry.com/api/v1/blob/004c3dc719c7a0d3985c7c01f71406e22af6982319d64d995fc39fb155534316

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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