behavioral-marketing SKILL.md skillA
behavioral-marketing from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/behavioral-marketing@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/marketing/skills/behavioral-marketing/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Aug 28, 2026
- Size
- 5,184 bytes
- Repository stars
- 2,543
- License
- MIT
Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and pricing presentation, to design an experience around how attention and memory work, or to pressure-test whether a persuasion tactic is legitimate or manipulative.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Behavioral marketing People do not evaluate offers on merit and then act. They decide fast, under uncertainty, using whatever the context makes salient — and then explain the decision afterward. Marketing that assumes otherwise loses to marketing that does not. ## The effects that most often explain a stuck conversion **Reference dependence.** Nothing is judged absolutely. A price is high or low relative to whatever was shown first, so what you present first sets the frame for everything after it. **Loss aversion.** Losing something registers considerably more than gaining the equivalent. This is why switching costs are underestimated by sellers and overestimated by buyers, and why "what you are currently losing" often outperforms "what you could gain." **Choice overload.** More options reduce the likelihood of any choice being made. Beyond a small number, each additional option raises the cost of deciding faster than it raises the chance of a good match. If a pricing page has seven tiers, the problem is not the copy. **Status quo and default effects.** Doing nothing is the most-chosen option in almost every context, …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/behavioral-marketing@sha256:bfa65e7f3073d7bdThe line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_6s63ooxk65ezwsi3)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 5,184 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 4,845 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 4,424 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5184 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_6s63ooxk65ezwsi3 GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/behavioral-marketing GET https://markdownregistry.com/api/v1/blob/bfa65e7f3073d7bdfe41d9e74a722d6ee4b1e6bd0776c1bb9607dea298a0f38f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.