behavioral-marketing skillA
behavioral-marketing is agent-read markdown (skill) from cbrock84/headcount: Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and pricing presentation, to design an experience around how attention and memory work, or to pressure-test whether a persuasion tactic is legitimate or manipulative..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Behavioral marketing People do not evaluate offers on merit and then act. They decide fast, under uncertainty, using whatever the context makes salient — and then explain the decision afterward. Marketing that assumes otherwise loses to marketing that does not. ## The effects that most often explain a stuck conversion **Reference dependence.** Nothing is judged absolutely. A price is high or low relative to whatever was shown first, so what you present first sets the frame for everything after it. **Loss aversion.** Losing something registers considerably more than gaining the equivalent. This is why switching costs are underestimated by sellers and overestimated by buyers, and why "what you are currently losing" often outperforms "what you could gain." **Choice overload.** More options reduce the likelihood of any choice being made. Beyond a small number, each additional option raises the cost of deciding faster than it raises the chance of a good match. If a pricing page has seven tiers, the problem is not the copy. **Status quo and default effects.** Doing nothing is the most-chosen option in almost every context, …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/behavioral-marketing@git:20260916.e72e404mdr add cbrock84/headcount/behavioral-marketing@sha256:bfa65e7f3073d7bdPin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_6s63ooxk65ezwsi3)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 5,184 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 4,845 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 4,424 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5184 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_6s63ooxk65ezwsi3 GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/behavioral-marketing GET https://markdownregistry.com/api/v1/blob/bfa65e7f3073d7bdfe41d9e74a722d6ee4b1e6bd0776c1bb9607dea298a0f38f
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.