Direct-response copywriting for landing pages, emails, and ads. Picks the right framework (AIDA, PAS, 4U headlines), loads brand voice if a profile exists, builds a 10-variant headline matrix, writes proof-backed body copy toward a single CTA, and pressure-tests every line. Use when the user says "write the landing page", "draft this launch email", "I need headlines for this offer", "punch up this copy", or any request for words that must convert.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting — Word Smith
> "High-converting copy"
## When to use
- Landing page, sales page, or hero copy — "write the landing page for our beta launch"
- Emails that must get opened and clicked — "draft the announcement email for new pricing"
- Short-form promo or ad copy blocks — "I need 10 headlines for this offer"
- Rewrites of flat, underperforming copy — "punch up this hero section"
- Not for long-form SEO content — hand that to `ai-seo`
## Workflow
1. **Lock the brief.** One reader (role, pain, current belief), one offer, one action, one success metric. If any piece is missing, state your assumption in one line and keep moving.
2. **Pick the framework.**
- **AIDA** — cold traffic; the reader needs the problem built before the pitch.
- **PAS** — problem-aware readers; agitate the pain they already feel, then resolve it.
- **4U** (urgent, unique, useful, ultra-specific) — headlines and subject lines.
3. **Load the voice.** Look for a brand or voice profile in the project (`brand/`, `voice.md`, style guide). If found, extract tone rules and banned words. If not, mirror the user's existing copy and flag the gap at the top of the deliverable.
…
The line at the top of this page pins the label git:20260711.13c718d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (4126 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
alebgl77/claude-inc · 22 stars · license MIT · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_7hzdbrpe7rzlca47
GET https://markdownregistry.com/api/v1/resolve?ref=alebgl77/claude-inc/copywriting
GET https://markdownregistry.com/api/v1/blob/ff51f84aada3f088468da37ccffb56ed6714603be0f2eb2c06cd40796f7ecdf3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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kostja94/marketing-skills · skills/content/copywriting/SKILL.md · When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email…
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aitytech/agentkits-marketing · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
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