marketing-campaign-planner skillA
marketing-campaign-planner is agent-read markdown (skill) from cbrock84/headcount: Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Marketing campaign planner A campaign is a bounded push around one story. If it has no end date and no single story, it is a program, not a campaign, and it should be planned as one. ## One story Every campaign carries exactly one idea. Channels change the format; they never change the meaning. Campaigns that say slightly different things on each channel produce no compounding — the audience sees three impressions and remembers none. Write the story as a sentence before anything else: **for whom, what changes, why now.** If it takes a paragraph, it is not ready and the campaign will not hold. The "why now" is the part most campaigns skip and the part that produces urgency. Without it you are asking people to act on something that would be equally true next quarter. ## Objective One primary number with a date, and the leading indicator that will move first. Campaigns with several equal objectives cannot be sequenced, because every tradeoff has an argument on both sides. State what you are *not* optimizing for. A launch optimizing for signups will make choices that cost brand, and that is fine — as long as it was chosen. ## Channels: choose, do not spray …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/marketing-campaign-planner@git:20260917.16ae2bdmdr add cbrock84/headcount/marketing-campaign-planner@sha256:c74a36c822ae7057Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_abp6vvokkx67jcnx)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260917.16ae2bd latest | 2026-09-17 | 16ae2bd | 4,989 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 4,650 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 4,310 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4989 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_abp6vvokkx67jcnx GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/marketing-campaign-planner GET https://markdownregistry.com/api/v1/blob/c74a36c822ae705797612feaeef0ca3db1c104c4e5cb8d30ebe6a1e93e97f3ce
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