marketing-campaign-planner SKILL.md skillA
marketing-campaign-planner from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/marketing-campaign-planner@git:20260917.16ae2bdPins git:20260917.16ae2bd in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/marketing/skills/marketing-campaign-planner/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260917.16ae2bd, committed Sep 17, 2026
- First version recorded
- Aug 28, 2026
- Size
- 4,989 bytes
- Repository stars
- 2,543
- License
- MIT
Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing campaign planner A campaign is a bounded push around one story. If it has no end date and no single story, it is a program, not a campaign, and it should be planned as one. ## One story Every campaign carries exactly one idea. Channels change the format; they never change the meaning. Campaigns that say slightly different things on each channel produce no compounding — the audience sees three impressions and remembers none. Write the story as a sentence before anything else: **for whom, what changes, why now.** If it takes a paragraph, it is not ready and the campaign will not hold. The "why now" is the part most campaigns skip and the part that produces urgency. Without it you are asking people to act on something that would be equally true next quarter. ## Objective One primary number with a date, and the leading indicator that will move first. Campaigns with several equal objectives cannot be sequenced, because every tradeoff has an argument on both sides. State what you are *not* optimizing for. A launch optimizing for signups will make choices that cost brand, and that is fine — as long as it was chosen. ## Channels: choose, do not spray …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/marketing-campaign-planner@sha256:c74a36c822ae7057The line at the top of this page pins the label git:20260917.16ae2bd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_abp6vvokkx67jcnx)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 17, 2026, about one every 10 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260917.16ae2bd latest | 2026-09-17 | 16ae2bd | 4,989 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 4,650 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 4,310 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4989 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_abp6vvokkx67jcnx GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/marketing-campaign-planner GET https://markdownregistry.com/api/v1/blob/c74a36c822ae705797612feaeef0ca3db1c104c4e5cb8d30ebe6a1e93e97f3ce
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.