conference-strategy SKILL.md skillA

conference-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/conference-strategy@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/events/conference-strategy/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
7,754 bytes
Repository stars
76
License
MIT

Plans a conference program: event selection, sponsorship ROI, speaking (CFP) submissions, booth strategy, and team preparation. Use when the user is choosing which events to attend or sponsor, submitting a CFP, or analyzing conference ROI. Triggers on: "conference strategy", "event planning", "trade show strategy", "sponsorship ROI", "CFP submissions".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Conference Strategy

## Overview

Conferences are the single biggest line item in many B2B marketing budgets —
and the least measured. This skill covers event selection, sponsorship evaluation,
speaking submission strategy, booth design, and team preparation to maximize ROI.

## Authoritative Foundations
- **Forrester (SiriusDecisions) — Demand Waterfall** — Measure events by the pipeline stages they create and accelerate, not by badge scans.
- **ITSMA — Account-Based Marketing** — Choose and staff events by target-account attendance, and pre-book meetings with named accounts.
- **Chris Walker — Self-reported attribution** — Add a 'How did you hear about us?' field so event influence that never appears in last-touch reporting is still captured.

## When to Use

- "Plan our conference strategy"
- "Which events should we sponsor?"
- "Submit a CFP"
- "Conference ROI analysis"

## Step-by-Step Process

### Phase 1: Event Selection Matrix

Score events on 5 dimensions (1-10 each):

1. **ICP concentration (×2):** % of attendees matching your ICP.
   Check past attendee lists, ask peers who attended.
2. **Decision-maker presence (×1.5):** Are buyers there or just practitioners?
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/conference-strategy@sha256:d1771ea9a3dbc3bc

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_awm4hewyklwmou3q.svg)](https://markdownregistry.com/a/art_awm4hewyklwmou3q)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 7,754 BA view · diff
v1.0.02026-09-02 a19750a 7,435 BA view · diff
v1.0.02026-07-07 f9e5b19 7,429 BA view · diff
v1.0.02026-06-10 e030e67 7,261 BA view · diff
v1.0.02026-06-10 17b6e1f 7,533 BA view · diff
v1.0.02026-06-10 9f00d65 7,534 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7754 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_awm4hewyklwmou3q
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/conference-strategy
GET https://markdownregistry.com/api/v1/blob/d1771ea9a3dbc3bc5a44eafef097bb8583930287d003a3e364dbe98394e03a24

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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