content-led-growth SKILL.md skillA

content-led-growth from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/content-led-growth@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/founder-led/content-led-growth/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
13,249 bytes
Repository stars
76
License
MIT

Content-led growth strategy for B2B SaaS founders. Use when building a founder-led content engine, designing content as a GTM channel, scaling content production, measuring content ROI, repurposing across channels, or building a media brand that drives pipeline. Covers newsletter, social, long-form, podcast, and community channels.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Content-Led Growth

## Overview

Content is the only GTM channel that compounds. Paid ads stop when budget stops.
Outbound stops when SDRs stop. Content from 2022 is still generating pipeline
in 2026. The mistake: treating content as "blog posts" instead of a full-stack
growth engine that spans social, newsletter, long-form, podcast, community,
and paid amplification. This skill covers building a content engine that
generates pipeline, not just page views.

## When to Use

Trigger phrases: "content-led growth", "content engine", "founder content
strategy", "build in public", "content as GTM", "thought leadership strategy",
"newsletter growth", "content to pipeline", "repurpose content"

## Authoritative Foundations

### Steph Smith — Content as Compound Interest
- Most content ROI is invisible for 12-18 months
- One great piece = 10 derivative pieces across channels
- Distribution is 80% of the work. Writing is 20%.
- "The best content marketers are the best repurposers."

### Harry Dry — Show, Don't Tell
- Every claim needs visual proof: screenshots, data, specific examples
- "Marketing Examples" grew to 100K+ subscribers with zero ads
- Principle: "Prove it, don't claim it"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/content-led-growth@sha256:3ce4ebb8c9187080

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_bjch7cce5oiklrq7.svg)](https://markdownregistry.com/a/art_bjch7cce5oiklrq7)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 13,249 BA view · diff
v1.0.02026-09-02 a19750a 13,308 BA view · diff
v1.0.02026-06-10 e030e67 13,302 BA view · diff
v1.0.02026-06-10 17b6e1f 13,302 BA view · diff
v1.0.02026-06-10 9f00d65 13,303 BA view · diff
v1.0.02026-06-08 abc2f4c 12,676 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13249 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_bjch7cce5oiklrq7
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/content-led-growth
GET https://markdownregistry.com/api/v1/blob/3ce4ebb8c918708056544288eda40c68155961a492730e2219e3877c423f0450

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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