landing-page-copy SKILL.md skillA

landing-page-copy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/landing-page-copy@v1.0.1

Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/creative/landing-page-copy/SKILL.md
Versions recorded
6
Latest version
v1.0.1, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
17,309 bytes
Repository stars
76
License
MIT

Landing page copywriting strategy — conversion copy frameworks, hero headline patterns, value proposition formulas, CTA copy, social proof placement, objection handling in copy, and A/B testing copy at scale. Based on Joanna Wiebe (Copyhackers), Oli Gardner (Unbounce), CXL (Peep Laja), and Harry Dry (Marketing Examples). Use when writing or optimizing landing page copy, designing hero sections, crafting CTAs, or running copy A/B tests. Triggers on: "landing page copy", "hero copy…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Landing Page Copy

## Overview

Landing page copy is not literature. It is salesmanship in text. Every word
either moves the visitor toward conversion or gives them a reason to leave.
The mistake: writing copy that sounds clever instead of copy that closes.
"Revolutionary AI-powered workflow optimization" sounds smart to the writer.
It means nothing to a visitor who wants to know "will this save me 10 hours
a week?" This skill covers conversion copy frameworks, section-by-section
patterns, and testing methodology — built on the shoulders of Joanna Wiebe,
Oli Gardner, Harry Dry, and the direct response legends.

## When to Use

Trigger phrases: "landing page copy", "hero copywriting", "CTA optimization",
"conversion copy", "sales page copy", "write landing page", "optimize hero
section", "A/B test landing page copy", "messaging for landing page",
"headline formulas", "value proposition copy"

## Authoritative Foundations

### Joanna Wiebe — Copyhackers
"The first rule of conversion copy: start with the problem, not the product.
Nobody cares about your product. They care about their problem. Show them you
understand their problem better than they do — then show the solution."
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/landing-page-copy@sha256:6dc5f64bd1441180

The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_csazgd7vgahdrhjk.svg)](https://markdownregistry.com/a/art_csazgd7vgahdrhjk)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.1 latest2026-10-01 ca0d2ec 17,309 BA view · diff
v1.0.12026-09-07 92666c2 17,316 BA view · diff
v1.0.02026-09-02 a19750a 17,352 BA view · diff
v1.0.02026-06-10 17b6e1f 17,346 BA view · diff
v1.0.02026-06-10 9f00d65 17,347 BA view · diff
v1.0.02026-06-08 abc2f4c 17,108 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (17309 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_csazgd7vgahdrhjk
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/landing-page-copy
GET https://markdownregistry.com/api/v1/blob/6dc5f64bd14411808a29c533acdc08958b2566de35a8e97deade34daaa7a83cb

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in leadmagic/gtm-skills

Other files named landing-page-copy

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