app-store-optimization SKILL.md skillA

app-store-optimization from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/app-store-optimization@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/demand-generation/skills/app-store-optimization/SKILL.md
Versions recorded
4
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Aug 28, 2026
Size
3,811 bytes
Repository stars
2,543
License
MIT

Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install. Use this to audit or optimize an app listing, plan a launch listing, diagnose poor install conversion, or improve store search visibility.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# App store optimization

Two levers, and they are separate problems: being **found**, and being **installed** once found.
Diagnose which is failing before changing anything.

## Being found

The stores index different fields, so the same metadata does not work on both.

- **App name / title** — the single heaviest field. Brand plus the primary descriptive term. Do not
  spend it on brand alone.
- **Subtitle and keyword field** — no repetition across fields; duplicated terms are wasted
  characters, not reinforcement.
- **Long description** — indexed on one store, effectively not on the other. Write it for the store
  that indexes it and for humans on the store that does not.
- **Category** — pick where you can rank, not where you technically belong.

Target terms with real intent. Ranking first for a term nobody searches is a vanity result.

## Being installed

Most visitors decide from the first screenshot and the rating, without scrolling or reading.

- **Screenshots** — the first two carry the decision. Lead with the outcome or the core screen, with
  a caption stating the benefit. Never lead with an onboarding or login screen.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/app-store-optimization@sha256:63a65e20ac84ed7f

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_cssuthf55kxeu3as.svg)](https://markdownregistry.com/a/art_cssuthf55kxeu3as)

8 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 6 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,811 BA view · diff
git:20260901.49e89d62026-09-01 49e89d6 3,472 BA view · diff
git:20260901.b973f202026-09-01 b973f20 2,905 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,395 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3811 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_cssuthf55kxeu3as
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/app-store-optimization
GET https://markdownregistry.com/api/v1/blob/63a65e20ac84ed7ff777e18d37a85d428b72db64b1dd94cb92eb858b2909a616

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cbrock84/headcount

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