Home / cbrock84 / headcount · plugins/revenue/skills/activation/SKILL.md · GitHub

activation skillA

activation is agent-read markdown (skill) from cbrock84/headcount: Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Use this to design or fix signup and onboarding, diagnose why signups do not convert to active use, reduce time-to-value, or decide what a new user must accomplish first..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Activation

Acquisition spend is wasted downstream of a weak activation. This is usually the cheapest place to
improve revenue and the least worked on.

## Define the activation moment

Name the specific thing a new user does that predicts they will stay — not "logged in twice," but
the action that delivers the value they came for. Find it in the data: compare what retained users
did in week one against what churned users did.

Everything in onboarding exists to get people to that moment faster. Without it defined, onboarding
becomes a feature tour.

## Signup

Every field costs conversion, and each one must earn its place. Ask for what is needed to deliver
value now; collect the rest later, in context, when the reason is obvious.

- Defer email verification past first value where the product allows it.
- Never ask for payment details before value is delivered unless the model requires it.
- Show progress on multi-step flows, and let people finish later without losing work.
- Errors inline and specific. A form that rejects on submit without saying which field is where
  people leave.

## Onboarding

The goal is the first real outcome, not a completed tour.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add cbrock84/headcount/activation@git:20260916.e72e404
Exact content
mdr add cbrock84/headcount/activation@sha256:5f3ff5e6347cb60d

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

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Versions

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,466 BA view · diff
git:20260901.aa453832026-09-01 aa45383 3,127 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,684 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3466 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_cthdimhsngesxrmk
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/activation
GET https://markdownregistry.com/api/v1/blob/5f3ff5e6347cb60d4057545f33e66442540f63547122580fe90c97e8553d4c92

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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