plg-strategy SKILL.md skillA
plg-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/plg-strategy@v1.1.0Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/product-led-growth/plg-strategy/SKILL.md- Versions recorded
- 6
- Latest version
- v1.1.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 7,816 bytes
- Repository stars
- 76
- License
- MIT
Design product-led growth motions — freemium vs free trial, PQL scoring, self-serve conversion, PLG sales hybrid, and product-led marketing. Use when building a PLG motion, transitioning to self-serve, or optimizing product-led acquisition. Triggers on: "product-led growth", "PLG", "freemium", "free trial", "self-serve", "PQL", "product qualified lead", "product-led sales", or any request about product-driven growth.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Product-Led Growth Strategy ## Overview PLG means the product is the primary driver of acquisition, retention, and expansion — not sales outreach. The term was coined by OpenView's Blake Bartlett in 2016. By 2026, 97% of B2B buyers prefer to try before they buy. PLG is no longer a competitive advantage — it's table stakes. ## When to Use - "Build a PLG motion" - "Should we go freemium or free trial?" - "Set up PQL scoring" - "Transition from sales-led to product-led" - "Design a self-serve conversion flow" ## Authoritative Foundations - **OpenView (Blake Bartlett, Kyle Poyar, Mackey Craven)** — coined PLG. 3 pillars: design for end user, deliver value before capturing value, invest in product with GTM intent. PLG companies 2x more likely to grow 100% YoY. - **Wes Bush (ProductLed)** — 5 levels of PLG maturity. 434+ companies, $1B+ self-serve revenue. Freemium conversion: 5%. Free trial conversion: 17%. - **Kyle Poyar (Growth Unhinged)** — PLG benchmarks, pricing, product-led marketing. Activation rate benchmarks: 20-40% normal. → `references/kyle-poyar-growth-unhinged.md` - **Elena Verna (Reforge / Amplitude advisor)** — Growth **loops** over funnels; …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/plg-strategy@sha256:9ac987adc56bca24The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_dv7zqthlzjruysks)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.1.0 latest | 2026-10-01 | ca0d2ec | 7,816 B | A | view · diff |
| v1.1.0 | 2026-09-02 | a19750a | 7,847 B | A | view · diff |
| v1.1.0 | 2026-07-07 | f9e5b19 | 7,841 B | A | view · diff |
| v1.1.0 | 2026-06-10 | e030e67 | 7,645 B | A | view · diff |
| v1.1.0 | 2026-06-10 | 17b6e1f | 7,647 B | A | view · diff |
| v1.1.0 | 2026-06-10 | 9f00d65 | 7,648 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7816 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_dv7zqthlzjruysks GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/plg-strategy GET https://markdownregistry.com/api/v1/blob/9ac987adc56bca243a74bdeab1ec8f3a606f483f29285b84534d2d1d87a50f2c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.