paid-social-strategy SKILL.md skillA
paid-social-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/paid-social-strategy@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/demand-gen/paid-social-strategy/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 8, 2026
- Size
- 7,841 bytes
- Repository stars
- 76
- License
- MIT
Builds a B2B paid social plan across LinkedIn, Meta, and TikTok: platform selection, audience building, creative testing, and budget allocation. Use when the user is launching paid social, planning LinkedIn ads, or allocating a paid media budget. Triggers on: "paid social", "LinkedIn ads", "social advertising", "paid media strategy", "B2B ads".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Paid Social Strategy (B2B) ## Overview Paid social for B2B is fundamentally different from B2C — you're not optimizing for clicks, you're optimizing for pipeline. LinkedIn is the primary platform, but Meta retargeting and emerging channels (TikTok for B2B, Reddit ads) are increasingly viable. This skill covers platform strategy, audience architecture, creative testing, and pipeline measurement. ## Authoritative Foundations - **Chris Walker — Demand Creation & Paid Social Education** — Dark social demand — self-reported attribution; LinkedIn influence is unmeasurable in last-touch. - **The B2B Institute (LinkedIn) — 95:5 rule** — Most buyers are out of market; budget for reach and memory as well as lead capture. - **LinkedIn Marketing Solutions — Targeting and ad best practices** — Build audiences from company lists and job attributes, and refresh creative before frequency drives fatigue. ## When to Use - "Launch paid social" - "LinkedIn ads strategy" - "B2B advertising plan" - "Paid media strategy" ## Step-by-Step Process ### Phase 1: Platform Selection - **LinkedIn:** Primary. Job title + company + industry targeting. Lead gen forms. …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/paid-social-strategy@sha256:01256458c5dfeb56The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_epczb57nomltpkms)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 7,841 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 7,565 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 7,559 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 7,748 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 7,749 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 07ce0cd | 7,537 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7841 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_epczb57nomltpkms GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/paid-social-strategy GET https://markdownregistry.com/api/v1/blob/01256458c5dfeb56a2e3a2305111fc85bc8dfbdf4eb3527e8e357f6d1e803664
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.