icp-targeting-tiers SKILL.md skillA
icp-targeting-tiers from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/icp-targeting-tiers@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/foundation/icp-targeting-tiers/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 11,523 bytes
- Repository stars
- 76
- License
- MIT
Define ICP differences across small business, mid-market, and enterprise — buying process, deal size, sales motion, tool stack, messaging by tier. Use when segmenting GTM by company size, designing tier-specific plays, or adapting messaging to buyer sophistication. Triggers on: "ICP tiers", "small business vs enterprise", "mid-market ICP", "segment by company size", "SMB vs enterprise sales", "how to sell to small business".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# ICP Targeting by Tier ## Overview "Small business," "mid-market," and "enterprise" are not just labels — they're fundamentally different businesses with different buying processes, different decision-makers, different budgets, and different expectations. A GTM motion that works for one tier will fail at another. This skill defines the targeting differences and builds tier-specific plays. ## When to Use - "How do I sell to small business vs enterprise?" - "Define ICP by company size" - "What's different about mid-market?" - "Segment our GTM by tier" - "SMB sales playbook" - "Enterprise vs SMB ICP" ## Authoritative Foundations - **Jason Lemkin & Mark Roberge — From Survival to Thrival.** Moving upmarket to enterprise is a Thrival-stage decision — only after Survival ($0–$2M) and early Thrival ($2M+) motions are repeatable. Enterprise requires different ACV, cycle length, stakeholders, and sales capacity. Load `abm-strategy` and `multi-thread-orchestration` when targeting the enterprise tier. - **OpenView (Bartlett, Poyar)** — Company size segmentation for PLG. SMB: self-serve, product-led. Mid-market: product-led + sales assist. Enterprise: …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/icp-targeting-tiers@sha256:9526f410de0f75b8The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_gqrdhnwfd2p3e3dq)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 11,523 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 11,530 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 11,524 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 0173be3 | 11,524 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 11,405 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 11,406 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11523 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_gqrdhnwfd2p3e3dq GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/icp-targeting-tiers GET https://markdownregistry.com/api/v1/blob/9526f410de0f75b80665cc10d502ecf00192211680c4d2c6f7c9ef45ed1ae7b6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.