expansion-selling SKILL.md skillA
expansion-selling from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/expansion-selling@v2.1.0Pins v2.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/growth/expansion-selling/SKILL.md- Versions recorded
- 6
- Latest version
- v2.1.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 10,233 bytes
- Repository stars
- 76
- License
- MIT
Complete expansion and upsell playbook for B2B SaaS — consumption-based upsell triggers, cross-sell identification, seat expansion, tier upgrades, NRR growth strategies, land-and-expand motions, expansion propensity scoring, and measuring expansion revenue. Use when designing expansion motions, identifying upsell opportunities, or growing NRR. Triggers on: "expansion selling", "upsell strategy", "NRR growth", "land and expand", "cross-sell", "expansion revenue", "seat expansion".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Expansion Selling ## Overview The most profitable revenue doesn't come from new customers — it comes from existing ones. New customer acquisition costs 5-7x more than expanding an existing account. Yet most companies treat expansion as an afterthought. The mistake: waiting for customers to ask for more instead of systematically identifying and executing expansion opportunities. This skill covers the complete expansion playbook: triggers, scoring, execution, and measurement. ## Frameworks Referenced - **Winning by Design — Bowtie Funnel** — Post-sale expansion as revenue system - **Jason Lemkin (SaaStr)** — NRR drives exit multiples (PE/strategic) - **Marc Benioff** — Land-and-expand enterprise motion - **Randy Seidl** — Relationship-led expansion: map stakeholders beyond the original champion; score trust before upsell. Load `sales-coaching` → `references/randy-seidl-relationship-selling.md`. Complements Benioff CRM land-expand structure (`crm-toolkit` → land-expand-account-plan). - **Snowflake consumption model (Slootman, Degnan).** Land with **paid pilot** (low ACV entry); expand via **use cases** tracked in CRM; rep comp on booking …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/expansion-selling@sha256:25d4908a3d9220caThe line at the top of this page pins the label v2.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_gzdfqmj4m7yrrvv7)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.1.0 latest | 2026-10-01 | ca0d2ec | 10,233 B | A | view · diff |
| v2.1.0 | 2026-09-02 | a19750a | 10,354 B | A | view · diff |
| v2.1.0 | 2026-06-10 | e030e67 | 10,348 B | A | view · diff |
| v2.1.0 | 2026-06-10 | 0173be3 | 10,350 B | A | view · diff |
| v2.1.0 | 2026-06-10 | 17b6e1f | 10,332 B | A | view · diff |
| v2.1.0 | 2026-06-10 | 9f00d65 | 10,333 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10233 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_gzdfqmj4m7yrrvv7 GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/expansion-selling GET https://markdownregistry.com/api/v1/blob/25d4908a3d9220ca6e1843a69305e5094395e166f5597b6f51226d09b3e4f779
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.