churn-prediction SKILL.md skillA
churn-prediction from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/churn-prediction@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/lifecycle/churn-prediction/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 7,630 bytes
- Repository stars
- 76
- License
- MIT
Builds churn prediction: leading indicators, account risk scores, early-warning alerts, and intervention playbooks tied to each risk level. Use when the user wants to predict which accounts will churn, score churn risk, or set up a retention early-warning system. Triggers on: "churn prediction", "predict churn", "churn model", "early warning", "risk scoring".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Churn Prediction
## Overview
Churn prediction shifts retention from reactive ("they cancelled — now what?")
to proactive ("this account shows 3 risk signals — intervene now"). Early
intervention reduces churn by 20-40% compared to waiting for cancellation.
This skill covers modeling leading indicators, building risk scores, and
designing intervention playbooks.
## Authoritative Foundations
- **Gainsight — Customer health scores** — Combine product usage, support signals, relationship depth, and sentiment into a weighted score with clear red, yellow, and green thresholds.
- **Lincoln Murphy — Desired Outcome** — Customers churn when they stop reaching their desired outcome; predict churn from outcome progress, not logins alone.
- **Patrick Campbell (ProfitWell) — Voluntary vs involuntary churn** — Model failed-payment churn separately; it has different leading indicators and fixes than dissatisfaction churn.
## When to Use
- "Build a churn prediction model"
- "Predict which accounts will churn"
- "Churn risk scoring"
- "Early warning system"
- "Retention analytics"
## Lifecycle Stage
**Retention** (stage 6). Canonical index → `references/gtm-lifecycle-stages.md`.
…Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/churn-prediction@sha256:98c79d8a3d1e589aThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hgze6omh5cicjcgp)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 7,630 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 7,277 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 7,271 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 0173be3 | 7,498 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 7,462 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 7,463 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7630 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hgze6omh5cicjcgp GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/churn-prediction GET https://markdownregistry.com/api/v1/blob/98c79d8a3d1e589af0f7322bda5917f2df59c37786560f5267f32cdf017292bb
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.