gtm-leadership SKILL.md skillA

gtm-leadership from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/gtm-leadership@v1.7.0

Pins v1.7.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/management-leadership/gtm-leadership/SKILL.md
Versions recorded
6
Latest version
v1.7.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
20,266 bytes
Repository stars
76
License
MIT

GTM leadership playbook for revenue leaders — how to hire and fire sales talent, run difficult conversations (performance, comp, forecast honesty), and design SaaS comp strategies. Grounded in Roberge, Lemkin, Kim Scott, Bridge Group, Pavilion, and WbD. Use when firing a rep or leader, having a hard conversation, evaluating a VP/CRO hire, or approving comp plans. Triggers on: "fire sales rep", "fire VP Sales", "difficult conversation", "performance conversation", "PIP", "terminate employee…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

**Crisis leadership disclaimer:** GTM/founder crisis playbooks in this skill are **not legal advice**. Security breach notifications, regulatory inquiries, and liability language → counsel + `deal-desk/references/legal-gtm-playbook.md` (Pattern 29) before external statements.

# GTM Leadership

## Overview

Revenue leadership is not "hit the number and yell louder." GTM leaders hire
the machine, design comp that produces the right behavior, coach through
difficult truth, and remove people who poison velocity — fast enough to
protect the team, slow enough to be fair. The mistake: firing without a
documented system, or avoiding hard conversations until a quarter is lost.

This skill is the **people operations layer** for GTM leaders: hire decision
framework, performance and termination conversations, comp approval, and when
to exit a leader. Comp strategy (canonical) → `executive-compensation/references/gtm-compensation-strategy.md`
(Pattern 35). IC bands + JDs → `gtm-role-descriptions`. Interview scorecards →
`hiring-by-role`. Hire sequence → `sales-team-building`.

## When to Use

- "How do I fire a sales rep / AE / SDR?"
- "When should I fire my VP Sales?"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/gtm-leadership@sha256:c362b4d1ecac206b

The line at the top of this page pins the label v1.7.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_i26kjr7j3fcfecva.svg)](https://markdownregistry.com/a/art_i26kjr7j3fcfecva)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.7.0 latest2026-10-01 ca0d2ec 20,266 BA view · diff
v1.7.02026-09-02 a19750a 20,333 BA view · diff
v1.7.02026-06-10 e030e67 20,282 BA view · diff
v1.7.02026-06-10 0173be3 20,143 BA view · diff
v1.7.02026-06-10 17b6e1f 20,165 BA view · diff
v1.7.02026-06-10 9f00d65 20,166 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (20266 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_i26kjr7j3fcfecva
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/gtm-leadership
GET https://markdownregistry.com/api/v1/blob/c362b4d1ecac206b4a141b5720f16e9c7ad93b4e0c57a60561968db9b817766d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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