Home / cbrock84 / headcount · plugins/marketing/skills/social-post-craft/SKILL.md · GitHub

social-post-craft skillA

social-post-craft is agent-read markdown (skill) from cbrock84/headcount: Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing. Use this to draft a post, rewrite one that underperformed, turn a longer piece into social content, sharpen an opening, or judge whether a draft is worth publishing..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Social post craft

## The hook decides everything

Most posts are lost in the first line, before any of the substance is reached. The opening has one
job: make continuing feel more attractive than scrolling.

Openings that work:

- **A specific claim with a number** — concrete beats clever.
- **A stated tension** — two things the reader believes that cannot both be true.
- **A named mistake** — especially one the reader is probably making.
- **An outcome, before the method** — the result first, the how afterward.

Openings that do not: a question the reader can answer "no" to, a definition, throat-clearing about
why the topic matters, and anything beginning "In today's world."

Write the hook last, after you know what the post actually says. Written first, it commits you to a
post you have not thought through.

## Structure

One idea. A post carrying two ideas gets remembered for neither.

Then: hook, the turn (why the obvious view is incomplete), the substance (specific, ideally
first-hand), and the landing — a conclusion, not a request for engagement.

Cut the first two lines of your draft. They are almost always warm-up.

## Formatting is not cosmetic
…

Read the whole file at its exact version.

How to install

Latest version
mdr add cbrock84/headcount/social-post-craft@git:20260916.e72e404
Exact content
mdr add cbrock84/headcount/social-post-craft@sha256:e2518fda75ae8158

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_j3zun4ssnyjgfmk6.svg)](https://markdownregistry.com/a/art_j3zun4ssnyjgfmk6)

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Versions

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,432 BA view · diff
git:20260901.49e89d62026-09-01 49e89d6 3,093 BA view · diff
git:20260901.b973f202026-09-01 b973f20 2,661 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,365 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3432 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_j3zun4ssnyjgfmk6
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/social-post-craft
GET https://markdownregistry.com/api/v1/blob/e2518fda75ae81580034170988fef9c5120640de903dc90c733717c8e43a0ecb

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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