landing-page-cro-expert SKILL.md skillA

landing-page-cro-expert from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/landing-page-cro-expert@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/demand-generation/skills/landing-page-cro-expert/SKILL.md
Versions recorded
3
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Aug 28, 2026
Size
4,474 bytes
Repository stars
2,543
License
MIT

Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing which changes to test first. Use this when a page underperforms, when someone pastes a URL or screenshot asking what is wrong, when writing a new page, or when deciding which conversion changes are worth testing.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Landing page CRO

## Diagnose before rewriting

A page converts when a visitor understands what this is, believes it will work for them, and has no
unresolved objection at the moment they are asked to act. Failures are almost always one of those
three, and the remedy differs entirely.

Read the page as a stranger who has five seconds. Then answer:

- **What is this, in the reader's words?** If the hero requires domain knowledge to parse, nothing
  below it matters.
- **Who is it for?** A page for everyone converts nobody. Specificity is a conversion tactic, not a
  marketing luxury.
- **Why this instead of the alternative** — including doing nothing, which is the real competitor.
- **What is the single action?** Multiple competing calls to action reliably reduce all of them.

## The hero

Most of the outcome, decided in the space of a phone screen.

- **Headline states the outcome**, not the category and not a slogan. "Close your books in two days,
  not two weeks" beats "Modern accounting infrastructure."
- **Subhead handles the obvious next question** — usually how, or for whom.
- **One primary call to action**, above the fold, with a label describing what happens next rather
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/landing-page-cro-expert@sha256:553f6a82be7695e7

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_jbllevlxe2cu3x53.svg)](https://markdownregistry.com/a/art_jbllevlxe2cu3x53)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 4,474 BA view · diff
git:20260901.b973f202026-09-01 b973f20 4,135 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 3,771 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4474 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_jbllevlxe2cu3x53
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/landing-page-cro-expert
GET https://markdownregistry.com/api/v1/blob/553f6a82be7695e786fe674d7e6d20dcc5cf70c3e38102973944fe74c132904d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cbrock84/headcount

Other files named landing-page-cro-expert

landing-page-cro-expert SKILL.md skill
ucsandman/claude-skills · landing-page-cro-expert/SKILL.md · Improve landing-page conversion through headlines, hero copy, and calls to action.
git:20260905.41afbd2 · audit A · 5 stars

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