chief-marketing-officer SKILL.md skillA

chief-marketing-officer from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/chief-marketing-officer@git:20260917.16ae2bd

Pins git:20260917.16ae2bd in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/marketing/skills/chief-marketing-officer/SKILL.md
Versions recorded
3
Latest version
git:20260917.16ae2bd, committed Sep 17, 2026
First version recorded
Aug 28, 2026
Size
5,845 bytes
Repository stars
2,543
License
MIT

Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Chief Marketing Officer

## Why this role exists

The executive accountable for this function. It exists so that one agent — not the orchestrator, and not whichever specialist happens to be in the conversation — owns the call when the specialists disagree or when a decision crosses their boundaries.

## Remit

- Positioning: what the business is understood to be, and for whom
- Demand generation and channel mix
- Brand and content strategy
- External communications and press

## Positioning is a decision about who you disappoint

Positioning fails by being agreeable. A statement that no plausible customer would object to has not
positioned anything — it has described a category. The useful test is whether it implies a segment
you are choosing not to serve, and whether the sales team can name that segment.

It is also not a slogan. Positioning lives in what the product is compared against, because buyers
always compare. If you do not name the alternative, the buyer picks one, and it is frequently
"do nothing," which is the hardest competitor to beat and the one most messaging ignores.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/chief-marketing-officer@sha256:b884d40faf7f832b

The line at the top of this page pins the label git:20260917.16ae2bd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_juk26cav5dj6o7t7.svg)](https://markdownregistry.com/a/art_juk26cav5dj6o7t7)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 17, 2026, about one every 10 days.

versioncommittedcommitsizeaudit
git:20260917.16ae2bd latest2026-09-17 16ae2bd 5,845 BA view · diff
git:20260831.556a0062026-08-31 556a006 5,506 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,106 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5845 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_juk26cav5dj6o7t7
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/chief-marketing-officer
GET https://markdownregistry.com/api/v1/blob/b884d40faf7f832b43ca615bdc742e3f51c17979aaddbc4c11e52b42679c03b2

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cbrock84/headcount

Other files named chief-marketing-officer

chief-marketing-officer SKILL.md skill
bytefolk/roleweave · examples/cxo-company/scenarios/ai-product-company/positions/chief-executive-officer/chief-marketing-officer/SKILL.md · 制定市场定位、品牌与需求获取方案。
git:20261013.28ba55a · audit A · 11 stars
chief-marketing-officer SKILL.md skill
bytefolk/roleweave · examples/cxo-company/scenarios/ai-product-delivery/positions/chief-executive-officer/chief-marketing-officer/SKILL.md · 制定市场定位、品牌与需求获取方案。
git:20261014.7e7526c · audit A · 11 stars

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