chief-marketing-officer skillA
chief-marketing-officer is agent-read markdown (skill) from cbrock84/headcount: Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Chief Marketing Officer ## Why this role exists The executive accountable for this function. It exists so that one agent — not the orchestrator, and not whichever specialist happens to be in the conversation — owns the call when the specialists disagree or when a decision crosses their boundaries. ## Remit - Positioning: what the business is understood to be, and for whom - Demand generation and channel mix - Brand and content strategy - External communications and press ## Positioning is a decision about who you disappoint Positioning fails by being agreeable. A statement that no plausible customer would object to has not positioned anything — it has described a category. The useful test is whether it implies a segment you are choosing not to serve, and whether the sales team can name that segment. It is also not a slogan. Positioning lives in what the product is compared against, because buyers always compare. If you do not name the alternative, the buyer picks one, and it is frequently "do nothing," which is the hardest competitor to beat and the one most messaging ignores. …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/chief-marketing-officer@git:20260917.16ae2bdmdr add cbrock84/headcount/chief-marketing-officer@sha256:b884d40faf7f832bPin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_juk26cav5dj6o7t7)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260917.16ae2bd latest | 2026-09-17 | 16ae2bd | 5,845 B | A | view · diff |
| git:20260831.556a006 | 2026-08-31 | 556a006 | 5,506 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,106 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5845 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_juk26cav5dj6o7t7 GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/chief-marketing-officer GET https://markdownregistry.com/api/v1/blob/b884d40faf7f832b43ca615bdc742e3f51c17979aaddbc4c11e52b42679c03b2
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