product-launch-play SKILL.md skillA
product-launch-play from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/product-launch-play@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/sales-plays/product-launch-play/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 8,688 bytes
- Repository stars
- 76
- License
- MIT
Runs outbound triggered by product launches, either a competitor launch or a target account launch, with timing-based urgency and competitive positioning. Use when a competitor ships a new feature, or a target account announces a product the user can support. Triggers on: "product launch play", "competitor launch response", "launch-based outbound".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Product Launch Signal Play ## Overview Product launches — both your competitor's and your target account's — create buying windows. A competitor launch makes your prospect curious about alternatives. A target account launch signals new initiatives and budget. This play has two mirror-image variants: competitive displacement triggered by competitor launches, and initiative alignment triggered by account launches. ## Authoritative Foundations - **Force Management — Command of the Message** — Build differentiation around required capabilities and proof, so the response to a launch is about outcomes, not features. - **Winning by Design — SPICED** — Discovery framework — Situation, Pain, Impact, Critical Event, Decision; the launch creates a critical event to qualify around. - **Klue — Competitive battlecards** — Update battlecards within days of a competitor launch so reps have approved talk tracks. ## When to Use - "Competitor just launched something" - "Run a launch response play" - "Target account launched a product" - "Respond to new competitor feature" ## Step-by-Step Process ### Variant A: Competitor Launch Response #### Phase 1: Signal Detection Monitor via: …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/product-launch-play@sha256:cb7841a9420b6363The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_l7azcvvmdfqcexmt)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 8,688 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 8,453 B | A | view · diff |
| v1.0.0 | 2026-07-07 | f9e5b19 | 8,447 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 7,114 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 7,302 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 7,303 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8688 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_l7azcvvmdfqcexmt GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/product-launch-play GET https://markdownregistry.com/api/v1/blob/cb7841a9420b6363ad521d1fc1e6863d22bf75b4822297c101c97fca52b84539
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.