ad-creative-strategy SKILL.md skillA
ad-creative-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/ad-creative-strategy@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/creative/ad-creative-strategy/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 8, 2026
- Size
- 7,029 bytes
- Repository stars
- 76
- License
- MIT
Develop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue management, UGC/AI-generated creative, and performance measurement. Use when creating ad creative, managing creative production, testing ad variants, or scaling creative output. Triggers on: "ad creative", "creative strategy", "ad copy", "ad design", "creative testing", "UGC ads", "ad fatigue", or any ad creative request.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Ad Creative Strategy ## Overview Creative is the single biggest lever in paid advertising performance. A great creative on a mediocre audience outperforms a mediocre creative on a perfect audience. This skill covers creative formats per platform, testing methodology, fatigue management, and scaling creative production. ## Authoritative Foundations - **The B2B Institute (LinkedIn) — 95:5 rule** — Only about 5% of B2B buyers are in market at any time, so creative must build memory with the other 95% as well as convert the 5%. - **Meta — Dynamic creative testing** — Let the platform rotate headlines, images, and copy variants, then promote winners into fixed ads; test one variable family at a time. - **LinkedIn Marketing Solutions — Ad creative best practices** — Follow format specs, lead with the value in the first line, and refresh creative before frequency-driven fatigue sets in. - **Ann Handley — Everybody Writes** — Write ad copy that is specific, human, and about one idea; cut anything the buyer would skim past. ## When to Use - "Create ad creative for LinkedIn" - "Develop a creative testing plan" - "Our ads are fatigued — refresh creative" …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/ad-creative-strategy@sha256:cad3e77b9309ea71The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_m632d5zbcfcnr4ji)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 7,029 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 6,615 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 6,609 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 6,811 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 6,812 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 07ce0cd | 6,573 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7029 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_m632d5zbcfcnr4ji GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/ad-creative-strategy GET https://markdownregistry.com/api/v1/blob/cad3e77b9309ea71a883accda6cd7c3476ddef395963821dba48755590bc37b3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.