re-engagement SKILL.md skillA
re-engagement from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/re-engagement@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/lifecycle/re-engagement/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 8,229 bytes
- Repository stars
- 76
- License
- MIT
Designs re-engagement for dormant leads and inactive customers: win-back sequences, reactivation offers, and sunset policies that protect deliverability. Use when the user wants to revive a cold database, win back churned or inactive customers, or decide when to stop mailing unengaged contacts. Triggers on: "re-engagement", "win-back", "reactivation", "dormant leads", "inactive customers", "sunset policy".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Re-Engagement Campaigns ## Overview Dormant leads and inactive customers are your lowest-hanging fruit — they already know you, and reactivation costs 5-7x less than new acquisition. But re-engagement requires different messaging than new prospect outreach. This skill covers win-back sequences for both prospects and customers. ## Authoritative Foundations - **Google and Yahoo — Bulk sender requirements (2024)** — Unengaged recipients drive complaints; sunset them before they push spam rates past 0.3%. - **Validity — Sender reputation and list hygiene** — Suppress long-inactive addresses and spam traps; re-permission before mailing old lists. - **Patrick Campbell (ProfitWell) — Win-back and involuntary churn** — Separate failed-payment recovery from dissatisfied-customer win-back; they need different offers and timing. ## When to Use - "Re-engage dormant leads" - "Win back inactive customers" - "Reactivation campaign" - "Sunset policy" - "Re-engagement sequence" ## Lifecycle Stage **Engagement** (dormant users) and **Retention** (win-back). Index → `references/gtm-lifecycle-stages.md`. Metrics → `references/lifecycle-metrics-by-stage.md` (Engagement + Retention). …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/re-engagement@sha256:c525e94baccd20f4The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_na72lis46wdop5he)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 8,229 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 7,835 B | A | view · diff |
| v1.0.0 | 2026-07-07 | f9e5b19 | 7,829 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 6,538 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 6,765 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 6,766 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8229 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_na72lis46wdop5he GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/re-engagement GET https://markdownregistry.com/api/v1/blob/c525e94baccd20f422aa869f688c65c80f123cf33e3b1c531055b7f44ffc2c61
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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