sales-coaching SKILL.md skillA

sales-coaching from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/sales-coaching@v2.0.0

Pins v2.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/management-leadership/sales-coaching/SKILL.md
Versions recorded
6
Latest version
v2.0.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
13,180 bytes
Repository stars
76
License
MIT

Sales coaching system — REKS diagnosis (Jacco van der Kooij / Winning by Design), MEDDICC deal reviews (Andy Whyte), JOLT for indecision, call coaching (Jon Barrows, Jason Bay), manager cadence (Kevin Dorsey), and founder-as-coach. Use when building coaching programs, 1:1s, deal reviews, call feedback, or improving rep performance. Triggers on: "sales coaching", "coach reps", "REKS", "deal review", "call coaching", "manager 1:1 sales", "coach discovery", "coach SDR", "founder coach sales team".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Sales Coaching

## Overview

Coaching is the highest-leverage activity in a revenue org — and the most
often skipped. Managers who "coach" by asking "how's the pipeline?" get
fiction. Managers who inspect **evidence** (MEDDICC scores, call recordings,
SPICED fields) change behavior.

**Jacco van der Kooij** (Winning by Design) built **REKS** so managers diagnose
before prescribing: a rep missing quota might need effort discipline, product
knowledge, or conversation skill — three different interventions. Late-stage
stalls need **JOLT** (Dixon/McKenna), not more ROI slides.

This skill is the **coaching operating system**: cadence, diagnostics, deal
reviews, call rubrics, 1:1 agendas, founder-as-coach, and manager calibration.

Process design → `pipeline-management`. Hard conversations / PIP → `gtm-leadership`.
Onboarding ramp → `revenue-team-onboarding`.

## When to Use

- "Build sales coaching program"
- "How do I coach my AEs / SDRs?"
- "Deal review format for managers"
- "1:1 template for sales manager"
- "Coach discovery calls"
- "Rep stuck — REKS diagnosis"
- "Coach late-stage indecision"
- "Founder coaching first sales hire"
- "Call coaching rubric"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/sales-coaching@sha256:7197231011b7bceb

The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_oef5tmvq5hn4gtsp.svg)](https://markdownregistry.com/a/art_oef5tmvq5hn4gtsp)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v2.0.0 latest2026-10-01 ca0d2ec 13,180 BA view · diff
v2.0.02026-09-02 a19750a 13,166 BA view · diff
v2.0.02026-06-10 e030e67 13,160 BA view · diff
v2.0.02026-06-10 17b6e1f 13,222 BA view · diff
v2.0.02026-06-10 9f00d65 13,223 BA view · diff
v1.0.02026-06-08 2fb2a99 6,209 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13180 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_oef5tmvq5hn4gtsp
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/sales-coaching
GET https://markdownregistry.com/api/v1/blob/7197231011b7bceb406a0cdd5cc50f0b52b335cc210c81090a7469e8137e4cdc

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from leadmagic/gtm-skills

AGENTS.md AGENTS.md file
leadmagic/gtm-skills · AGENTS.md
git:20260902.130b433 · audit A · 76 stars
CLAUDE.md CLAUDE.md file
leadmagic/gtm-skills · CLAUDE.md
git:20261001.ca0d2ec · audit A · 76 stars
abm-1-to-1 SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-1/SKILL.md · Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct…
v1.1.0 · audit A · 76 stars
abm-1-to-few SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-few/SKILL.md · Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and…
v1.0.0 · audit A · 76 stars
abm-1-to-many SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-many/SKILL.md · Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based…
v1.0.0 · audit A · 76 stars
abm-strategy SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-strategy/SKILL.md · Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment…
v1.2.0 · audit A · 76 stars
account-selection SKILL.md skill
leadmagic/gtm-skills · skills/abm/account-selection/SKILL.md · Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when…
v1.1.0 · audit A · 76 stars
multi-thread-orchestration SKILL.md skill
leadmagic/gtm-skills · skills/abm/multi-thread-orchestration/SKILL.md · Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and…
v1.0.0 · audit A · 76 stars
strategic-gifting SKILL.md skill
leadmagic/gtm-skills · skills/abm/strategic-gifting/SKILL.md · Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier…
v1.0.0 · audit A · 76 stars
1p-tagging-pixels SKILL.md skill
leadmagic/gtm-skills · skills/analytics/1p-tagging-pixels/SKILL.md · Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent…
v1.1.1 · audit A · 76 stars
a-b-testing SKILL.md skill
leadmagic/gtm-skills · skills/analytics/a-b-testing/SKILL.md · Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel…
v1.0.0 · audit A · 76 stars
attribution SKILL.md skill
leadmagic/gtm-skills · skills/analytics/attribution/SKILL.md · Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch…
v1.0.0 · audit A · 76 stars

Every file in leadmagic/gtm-skills

Browse by kind, by grade A, or by owner.