lead-capture SKILL.md skillA
lead-capture from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/lead-capture@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/demand-generation/skills/lead-capture/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Aug 28, 2026
- Size
- 3,231 bytes
- Repository stars
- 2,543
- License
- MIT
Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them. Use this to design or improve a lead magnet, plan a free tool, add or fix popups and overlays, improve form conversion, or decide what is worth gating and what should stay open.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Lead capture ## What gating costs Every gate trades reach for contacts. That trade is worth making only when the contact is genuinely worth more than the reader — which is true far less often than it is assumed. Gate: things with immediate practical utility that a buyer would use during evaluation — templates, calculators, assessments, data. Do not gate: thought leadership, anything you want cited or shared, or anything a competitor publishes openly. ## Lead magnets The test is whether someone would pay a small amount for it. If not, it will not earn an email address that gets used. The best ones are things people *use* rather than read: a template that saves an afternoon, a calculator that answers a specific question, a checklist for a process they are mid-way through. An ebook that restates blog posts is not one. Match the magnet to a stage. Someone downloading a beginner's guide is not ready for a sales call, and treating them as if they are burns the list. ## Free tools The strongest form: durable, earns links, and qualifies by use rather than by claim. Build one only if it does something genuinely useful standalone, and keep the gate light — let …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/lead-capture@sha256:337b61fe1ab5d093The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_p5i4stcyxe5i43wv)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 3,231 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 2,892 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,543 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3231 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_p5i4stcyxe5i43wv GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/lead-capture GET https://markdownregistry.com/api/v1/blob/337b61fe1ab5d09350fb65c77d53e903089b9ab64c53d2f42aff2683f3457fcc
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.