marketing-copywriting SKILL.md skillA
marketing-copywriting from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/marketing-copywriting@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/marketing/skills/marketing-copywriting/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Aug 28, 2026
- Size
- 2,972 bytes
- Repository stars
- 2,543
- License
- MIT
Writes and edits marketing copy for any surface — homepage, product and pricing pages, ads, emails, and collateral — and sharpens existing copy that is not working. Use this to write or rewrite page copy, tighten a draft, fix copy that is vague or feature-led, adapt one message across formats, or review copy before it ships.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing copywriting ## Before writing a word Settle four things. Copy written without them is decoration: - **Who** is reading, and what they already believe. - **What one thing** they should understand afterward. - **What they should do**, singular. - **What is stopping them** — the actual objection, not the polite version. ## Writing **Lead with the consequence, not the mechanism.** People buy what a thing lets them do. The feature is evidence for the claim, not the claim. **Specific beats superlative, always.** "Cuts invoice processing from three days to twenty minutes" outperforms "dramatically faster" because it can be believed and checked. Every superlative is a claim your competitor also makes. **Write the way the reader talks.** Their words, from research or support tickets, not internal vocabulary. If a phrase only exists inside the company, it does not go on the page. **One idea per section, in the reader's order** — problem they recognize, why existing options fail, what you do differently, proof, what to do next. Not your org chart's order. **Every claim carries proof** nearby: a number, a name, a screenshot, a quote. A page of unbacked …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/marketing-copywriting@sha256:1a88c42aa59b0f29The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_plftnwhmq37z2p4n)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 2,972 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 2,633 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,374 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2972 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_plftnwhmq37z2p4n GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/marketing-copywriting GET https://markdownregistry.com/api/v1/blob/1a88c42aa59b0f291d3a8477fa49a31ef1a6316c1fea62bb7e36e9cbbb80f487
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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