marketing-copywriting skillA
marketing-copywriting is agent-read markdown (skill) from cbrock84/headcount: Writes and edits marketing copy for any surface — homepage, product and pricing pages, ads, emails, and collateral — and sharpens existing copy that is not working. Use this to write or rewrite page copy, tighten a draft, fix copy that is vague or feature-led, adapt one message across formats, or review copy before it ships..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Marketing copywriting ## Before writing a word Settle four things. Copy written without them is decoration: - **Who** is reading, and what they already believe. - **What one thing** they should understand afterward. - **What they should do**, singular. - **What is stopping them** — the actual objection, not the polite version. ## Writing **Lead with the consequence, not the mechanism.** People buy what a thing lets them do. The feature is evidence for the claim, not the claim. **Specific beats superlative, always.** "Cuts invoice processing from three days to twenty minutes" outperforms "dramatically faster" because it can be believed and checked. Every superlative is a claim your competitor also makes. **Write the way the reader talks.** Their words, from research or support tickets, not internal vocabulary. If a phrase only exists inside the company, it does not go on the page. **One idea per section, in the reader's order** — problem they recognize, why existing options fail, what you do differently, proof, what to do next. Not your org chart's order. **Every claim carries proof** nearby: a number, a name, a screenshot, a quote. A page of unbacked …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/marketing-copywriting@git:20260916.e72e404mdr add cbrock84/headcount/marketing-copywriting@sha256:1a88c42aa59b0f29Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_plftnwhmq37z2p4n)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 2,972 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 2,633 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,374 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2972 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_plftnwhmq37z2p4n GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/marketing-copywriting GET https://markdownregistry.com/api/v1/blob/1a88c42aa59b0f291d3a8477fa49a31ef1a6316c1fea62bb7e36e9cbbb80f487
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