buyer-psychology SKILL.md skillA
buyer-psychology from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/buyer-psychology@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/foundation/buyer-psychology/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 7, 2026
- Size
- 8,318 bytes
- Repository stars
- 76
- License
- MIT
Apply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction over persuasion, trust mechanics. Use when designing messaging, building pitch decks, crafting positioning, or understanding why buyers buy. Triggers on: "buyer psychology", "decision science", "why buyers buy", "transparency sale", "Cialdini", "trust selling".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Buyer Psychology & Decision Science ## Overview Most GTM strategy is built on what sellers WANT buyers to think — not how buyers ACTUALLY decide. This skill grounds your GTM in decision science: how the buying brain evaluates, predicts, and commits. The counterintuitive finding that changes everything: perfection doesn't sell. Transparency does. ## The Core Principle > Buyers don't buy when they're convinced. They buy when they can predict. > Transparency — leading with your flaws, not hiding them — accelerates > prediction and builds the trust that closes deals. **The 4.2-4.5 Effect (Todd Caponi):** Products with perfect 5.0 ratings don't convert as well as products with average ratings between 4.2 and 4.5. Why? Because buyers don't believe in perfection. When you lead with your flaws, buyers think: "If they're this honest about what they DON'T do well, I can trust what they say they DO." 85% of buyers skip 5-star reviews and go straight to the negatives. They're not looking for reasons to hate — they're looking for context. One person's complaint is another person's perfect reason to buy. **Arthur Dunn (1919):** "If the truth won't sell it, don't sell it." …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/buyer-psychology@sha256:6559a55b550b289aThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_qadeqfx4zu6a7bfc)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 7, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 8,318 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 8,325 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 8,319 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 8,320 B | A | view · diff |
| v1.0.0 | 2026-06-07 | 325985f | 8,081 B | A | view · diff |
| v1.0.0 | 2026-06-07 | c0dd7ba | 7,755 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8318 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_qadeqfx4zu6a7bfc GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/buyer-psychology GET https://markdownregistry.com/api/v1/blob/6559a55b550b289ad7f60a0bbdb8bd9ffa46cd83f6fbbcc9b1b6eb5af3c6f894
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.