mql-nurture SKILL.md skillA

mql-nurture from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/mql-nurture@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/lifecycle/mql-nurture/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
7,876 bytes
Repository stars
76
License
MIT

Builds MQL nurture programs: lead scoring, nurture tracks by persona and stage, email drips, and MQL-to-SQL handoff rules. Use when leads are not converting to sales conversations, or the user is designing lead nurture or lead scoring. Triggers on: "MQL nurture", "lead nurture", "nurture tracks", "MQL to SQL", "lead scoring".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# MQL Nurture Programs

## Overview

Most MQLs aren't ready to buy — they're researching. Nurture programs keep your
company top-of-mind during the 3-12 month evaluation window, converting MQLs to
SQLs at 2-3x the rate of "send them to sales and pray." This skill covers nurture
strategy, track design, and optimization.

## Authoritative Foundations
- **Forrester (SiriusDecisions) — Demand Waterfall** — Define inquiry → MQL → SAL → SQL stages with explicit handoff criteria and SLAs between marketing and sales.
- **Adobe Marketo Engage — Engagement programs** — Run nurture as streams with cadence controls and exhaustion rules so leads are not over-mailed.
- **HubSpot Knowledge Base — Lead scoring** — Combine fit and engagement scores, and decay engagement over time so stale activity does not create MQLs.

## Lifecycle Stage

**Acquisition** (stage 2). Canonical index → `references/gtm-lifecycle-stages.md`.  
Metrics → `references/lifecycle-metrics-by-stage.md` (Acquisition).  
Monitoring → the `gtm-metrics` skill (lifecycle-monitoring-dashboard.md).

## When to Use

- "Build an MQL nurture program"
- "Lead nurture strategy"
- "MQL to SQL conversion"
- "Nurture email drips"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/mql-nurture@sha256:3d34750e00cd5637

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_rvbzyx6qpgtt6tiq.svg)](https://markdownregistry.com/a/art_rvbzyx6qpgtt6tiq)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 7,876 BA view · diff
v1.0.02026-09-02 a19750a 7,584 BA view · diff
v1.0.02026-07-07 9c156eb 7,578 BA view · diff
v1.0.02026-06-10 e030e67 6,476 BA view · diff
v1.0.02026-06-10 0173be3 6,703 BA view · diff
v1.0.02026-06-10 17b6e1f 6,685 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7876 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_rvbzyx6qpgtt6tiq
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/mql-nurture
GET https://markdownregistry.com/api/v1/blob/3d34750e00cd56376ee185135f0b18215721d4f1fd907fe247e8727411dc5662

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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