transparency-selling SKILL.md skillA

transparency-selling from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/transparency-selling@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/sales-revops/transparency-selling/SKILL.md
Versions recorded
5
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 7, 2026
Size
8,877 bytes
Repository stars
76
License
MIT

Execute Todd Caponi's Transparency Sale methodology — lead with flaws, build the "Our Flaws" slide, negotiate with radical honesty, use the 4.2-4.5 effect in positioning. Use when building pitch decks, handling objections, negotiating, or designing sales process. Triggers on: "transparency sale", "lead with flaws", "Todd Caponi", "radical honesty", "transparent selling", "our flaws slide".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Transparency Sale (Todd Caponi)

## Overview
The Transparency Sale by Todd Caponi flips traditional sales on its head:
instead of hiding flaws and presenting perfection, you LEAD with your
weaknesses. This builds trust faster, shortens sales cycles, increases
win rates, and makes competing against you nearly impossible — because
you've already said what competitors would try to weaponize.

## Core Principle

> Transparency sells better than perfection. Products with average ratings
> between 4.2 and 4.5 convert better than perfect 5.0 ratings. Buyers don't
> buy when they're convinced — they buy when they can predict. Leading with
> your flaws accelerates prediction and builds trust that perfection never could.

**Arthur Dunn's Law (1919):** "If the truth won't sell it, don't sell it."

## When to Use
- "Build a transparency-based pitch"
- "Our Flaws slide"
- "Todd Caponi methodology"
- "Lead with weaknesses"
- "Radical honesty in sales"
- "Transparent negotiation"

## Authoritative Foundations
- **Todd Caponi** — The Transparency Sale. Research on the 4.2-4.5 rating
  effect, the buying brain's resistance to influence, prediction over
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/transparency-selling@sha256:632528be1c01d5be

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_s27d5qdb4g7yftwa.svg)](https://markdownregistry.com/a/art_s27d5qdb4g7yftwa)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Jun 7, 2026 and Oct 1, 2026, about one every 29 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 8,877 BA view · diff
v1.0.02026-09-02 a19750a 8,884 BA view · diff
v1.0.02026-06-10 17b6e1f 8,878 BA view · diff
v1.0.02026-06-10 9f00d65 8,879 BA view · diff
v1.0.02026-06-07 c0dd7ba 8,640 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8877 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_s27d5qdb4g7yftwa
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/transparency-selling
GET https://markdownregistry.com/api/v1/blob/632528be1c01d5bec3667a717ad110aafabac7e1f64f7e2e837c3bc321e7ae02

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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