positioning-and-messaging SKILL.md skillA
positioning-and-messaging from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/positioning-and-messaging@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/marketing/skills/positioning-and-messaging/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Aug 28, 2026
- Size
- 2,642 bytes
- Repository stars
- 2,543
- License
- MIT
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning and messaging Positioning is upstream of everything. A campaign built on unsettled positioning optimizes the wrong sentence. ## The five decisions 1. **Competitive alternative** — what the buyer does today if you do not exist. Often a spreadsheet or an intern, not a competitor. 2. **Unique attributes** — what you have that the alternative does not. Features, factual. 3. **Value** — what those attributes let the customer do that they could not before. Not the feature; the consequence. 4. **Who cares most** — the segment for whom that value is urgent rather than pleasant. Narrower than comfortable. 5. **Market frame** — the category you ask to be judged in. This sets every expectation the buyer brings, including on price. Get these in order. Most positioning failures are step 5 done first: picking an exciting category and reverse-engineering the value. ## Messaging that inherits from it - **One-liner** — what it is, for whom, instead of what. No adjectives that a competitor could not also claim. - **Three pillars** — the value claims, each with proof attached. A claim with no evidence is a slogan. …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/positioning-and-messaging@sha256:1273f73a1bc312d0The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_szdrlrw5fgujtk7i)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 19 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 2,642 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,303 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2642 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_szdrlrw5fgujtk7i GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/positioning-and-messaging GET https://markdownregistry.com/api/v1/blob/1273f73a1bc312d03c4c0e78521256f2768e29a3f9e64084bd5fa82657a12cd5
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.