buyer-indecision SKILL.md skillA
buyer-indecision from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/buyer-indecision@v1.1.0Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/sales-revops/buyer-indecision/SKILL.md- Versions recorded
- 5
- Latest version
- v1.1.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 7,367 bytes
- Repository stars
- 76
- License
- MIT
Overcome buyer indecision with the JOLT Effect — Judge indecision, Offer recommendation, Limit exploration, Take risk off the table. For deals stuck on "need to think about it", FOMU (fear of messing up), and no-decision losses. Matthew Dixon & Ted McKenna. Use in late-stage enterprise deals, deal reviews, and proposal follow-up. Triggers on: "buyer indecision", "JOLT", "need to think about it", "no decision", "stuck deal", "FOMU", "fear of failure buyer", "close the gap intent to action".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Buyer Indecision (JOLT Effect) ## Overview "I need to think about it" is not an objection — it's **indecision**. Dixon and McKenna's research on 2.5M+ sales conversations: **40–60% of B2B losses are no-decision**, and **56% of those** are indecision (FOMU — fear of messing up), not preference for status quo. Piling on ROI after intent is established **backfires** — buyers fear failure more than they crave success. JOLT complements Challenger (teach) and SPICED/MEDDICC (qualify). Use JOLT **after** solution fit is verbal — when the buyer stalls before signature. ## When to Use - "Deal stuck in negotiation / proposal" - "Champion ghosting after verbal yes" - "Need to think about it" - "No decision lost deal analysis" - "How to close enterprise indecision" - "JOLT framework" - "Buyer fear of failure" Do not use JOLT for early discovery — use `meeting-prep` (SPICED). Do not confuse with price objections — use `objection-handling` first, then JOLT if stall persists after fit. ## Authoritative Foundations - **The JOLT Effect** (Dixon & McKenna, 2022). Four moves for high performers: **J**udge level of indecision · **O**ffer recommendation · **L**imit exploration …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/buyer-indecision@sha256:44ad84185b92b38fThe line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_u56zxdtxudeguncv)
6 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 28 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.1.0 latest | 2026-10-01 | ca0d2ec | 7,367 B | A | view · diff |
| v1.1.0 | 2026-09-02 | a19750a | 7,374 B | A | view · diff |
| v1.1.0 | 2026-06-10 | e030e67 | 7,368 B | A | view · diff |
| v1.1.0 | 2026-06-10 | 17b6e1f | 7,229 B | A | view · diff |
| v1.1.0 | 2026-06-10 | 9f00d65 | 7,230 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7367 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_u56zxdtxudeguncv GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/buyer-indecision GET https://markdownregistry.com/api/v1/blob/44ad84185b92b38f697855b81887026371f5904413efcd0f4494017a657aece1
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.