campaign-governance SKILL.md skillA
campaign-governance from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/campaign-governance@v1.2.0Pins v1.2.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/gtm-ops/campaign-governance/SKILL.md- Versions recorded
- 6
- Latest version
- v1.2.0, committed Oct 1, 2026
- First version recorded
- Jun 10, 2026
- Size
- 9,999 bytes
- Repository stars
- 76
- License
- MIT
Sets campaign governance: naming conventions, UTM standards, campaign hierarchy, launch RACI, and ROI and budget tracking. Use when campaign data is inconsistent across tools, the team needs UTM rules, or ownership of a launch is unclear. Triggers on: "campaign governance", "UTM strategy", "campaign naming", "marketing ops governance", "UTM governance".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Campaign Governance ## Overview Campaign governance is the unsexy foundation of marketing measurement. Without enforced naming conventions and UTM parameters, your attribution data is garbage, your ROI reports are fiction, and you can't answer "which campaigns actually work." This skill builds the governance framework. Marketing budget caps and Ramp card policy → `gtm-spend-management`. ## Authoritative Foundations - **Google Analytics — Campaign URL (UTM) parameters** — Standardize utm_source, utm_medium, and utm_campaign values in a shared dictionary; inconsistent casing and synonyms split reporting. - **Salesforce — Campaign hierarchy and campaign influence** — Nest campaigns (program → campaign → tactic) so influence and ROI roll up to the program level. - **Winning by Design — Revenue Architecture** — Bowtie lifecycle model — align sales, marketing, and CS on stage-based outcomes. - **PMI — RACI matrix** — Assign exactly one Accountable owner per launch task and separate Responsible, Consulted, and Informed roles. ## When to Use - "Set up campaign naming conventions" - "UTM governance" - "Campaign hierarchy" - "Marketing operations governance" …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/campaign-governance@sha256:34c92b731590c925The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_ubjjacajic7sorgu)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.2.0 latest | 2026-10-01 | ca0d2ec | 9,999 B | A | view · diff |
| v1.2.0 | 2026-09-02 | a19750a | 10,040 B | A | view · diff |
| v1.2.0 | 2026-06-10 | e030e67 | 10,034 B | A | view · diff |
| v1.2.0 | 2026-06-10 | 0173be3 | 10,327 B | A | view · diff |
| v1.2.0 | 2026-06-10 | 17b6e1f | 10,305 B | A | view · diff |
| v1.2.0 | 2026-06-10 | 9f00d65 | 10,306 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (9999 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_ubjjacajic7sorgu GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/campaign-governance GET https://markdownregistry.com/api/v1/blob/34c92b731590c9256d89a59fa9d7fada96d956c39679846e6852a5b678145940
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.