lead-qualification SKILL.md skillB

lead-qualification from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cognyai/claude-code-marketing-skills/lead-qualification@v1.1.1

Pins v1.1.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
B, 16 of 17 checks passed
Kind
SKILL.md skill
Repository
cognyai/claude-code-marketing-skills
Path
skills/lead-qualification/SKILL.md
Versions recorded
2
Latest version
v1.1.1, committed Oct 12, 2026
First version recorded
Apr 2, 2026
Size
6,541 bytes
Repository stars
114
License
none declared

Research and qualify business leads against your ICP.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Lead Qualification

Research a lead or list of leads to determine ICP fit, company details, and deal potential.

## Usage

`/lead-qualification "John Smith john@company.com"` — qualify a single lead
`/lead-qualification` — then paste a list of leads

## Works with

Runs on public web research alone. If a Cogny workspace is connected, it adds first-party signals; call `mcp__cogny__list_integrations` once to see what's there. If it isn't, skip the connected rows and say what connecting adds.

| Job | Primary | Also answers it | What it adds |
|-----|---------|-----------------|--------------|
| Company, role, size | WebSearch / WebFetch | — | Always available |
| Already in the CRM? | HubSpot `search_crm_objects` | Upsales `list_contacts` / `list_accounts`; Pipedrive `list_deals(org_id)` once you know the org | Existing customer, open deal or past loss changes the next step |
| Engaging with our ads? | Fibbler `get_company_engagement` | — | LinkedIn impressions, clicks and engagements by company |

Pipedrive has no search tool here; only check it when the user gives an org id or the list is small enough to page `list_organizations`.

## Steps

### 0. Pin down the ICP
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cognyai/claude-code-marketing-skills/lead-qualification@sha256:808f33a2e9b30423

The line at the top of this page pins the label v1.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_vw6b6y6xf6lkijgz.svg)](https://markdownregistry.com/a/art_vw6b6y6xf6lkijgz)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Apr 2, 2026 and Oct 12, 2026, about one every 193 days. Its first recorded version is graded A and its latest B.

versioncommittedcommitsizeaudit
v1.1.1 latest2026-10-12 19f93c6 6,541 BB view · diff
v1.0.02026-04-02 1644146 2,444 BA view

Audit of the latest version

B  16 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • fail: No script tag (matched: <script)
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6541 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address

Starting a new one? Use a template for SKILL.md on mdpantry, which passes every one of these checks and says what to change in it.

Source

GitHub

cognyai/claude-code-marketing-skills · 114 stars · license none declared · pushed 2026-10-12 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_vw6b6y6xf6lkijgz
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/lead-qualification
GET https://markdownregistry.com/api/v1/blob/808f33a2e9b30423fa81d875afdfa611dffc7cdaf00c9c3ab3ff0f70997041cc

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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