founder-sales SKILL.md skillA

founder-sales from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/founder-sales@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/founder-led/founder-sales/SKILL.md
Versions recorded
6
Latest version
v1.1.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
13,062 bytes
Repository stars
76
License
MIT

Founder-led sales playbook for $0-5M ARR stages. Use when founder is primary seller, building sales process from scratch, transitioning from founder-led to AE-led, or designing demo/negotiation/close motions as a technical founder.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Founder-Led Sales

## Overview

Founders who don't sell die. The mistake: thinking "I'm technical" or "I'll hire
a VP of Sales to figure it out." You can't outsource the first $1-3M in revenue.
You ARE the sales team until you've proven repeatability. This skill covers the
entire founder-led sales motion — from first conversation to signed contract —
with stage-appropriate tactics, discovery frameworks, demo architecture,
negotiation, and the transition to your first AE.

## When to Use

Trigger phrases: "founder-led sales", "I need to sell as a founder", "founder
doing demos", "founder closing deals", "founder sales process", "I'm technical
and can't sell", "transition from founder selling to AE", "first sales hire"

## Authoritative Foundations

### Jason Lemkin & Mark Roberge — From Survival to Thrival (Survival Phase)
*Survival to Thrival* defines Survival as $0–$2M ARR where the founder is the
sales team. Lemkin's rule: close 10–20 deals yourself before any sales hire.
Roberge's rule: document every step of those deals — the playbook you write here
becomes the training material for your first AE. This skill covers the Survival
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/founder-sales@sha256:8c45818957ede4bf

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_wu2rh7csqi6fn2zm.svg)](https://markdownregistry.com/a/art_wu2rh7csqi6fn2zm)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.1.0 latest2026-10-01 ca0d2ec 13,062 BA view · diff
v1.1.02026-09-02 a19750a 13,141 BA view · diff
v1.1.02026-06-10 e030e67 13,135 BA view · diff
v1.1.02026-06-10 17b6e1f 13,135 BA view · diff
v1.1.02026-06-10 9f00d65 13,136 BA view · diff
v1.0.02026-06-08 abc2f4c 11,074 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13062 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_wu2rh7csqi6fn2zm
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/founder-sales
GET https://markdownregistry.com/api/v1/blob/8c45818957ede4bfad55508dbc67d4653e3e50d45305bf99d99294e6d63629f8

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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