pricing-psychology SKILL.md skillA
pricing-psychology from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/pricing-psychology@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/founder-led/pricing-psychology/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 7, 2026
- Size
- 13,765 bytes
- Repository stars
- 76
- License
- MIT
SaaS pricing psychology and tactics for B2B founders. Use when designing pricing tiers, testing price points, building pricing pages, handling discounting strategy, adding new pricing dimensions, or optimizing monetization. Covers anchoring, decoy effect, charm pricing, framing, versioning, and willingness-to-pay research methodology.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Pricing Psychology ## Overview Most SaaS companies price by guessing or copying competitors. The mistake: setting price based on cost-plus or competitor-minus-10% instead of value-based pricing anchored in how humans actually perceive value. Pricing is the highest-leverage revenue lever — a 1% price increase typically delivers 11% profit increase (McKinsey). This skill covers the psychology of pricing, research methods, tier architecture, and testing frameworks. ## When to Use Trigger phrases: "pricing psychology", "pricing tiers design", "pricing page", "price anchoring", "decoy pricing", "willingness to pay", "pricing test", "discounting strategy", "value-based pricing", "price increase" ## Authoritative Foundations ### Ramanujam — Monetizing Innovation The 4 failures of pricing: 1. **Feature shock:** Building features nobody will pay for 2. **Minivation:** Underpricing features people would pay more for 3. **Hidden gem:** Not charging for something people value highly 4. **Undead:** Keeping features nobody uses because "someone might" **The rule:** Do willingness-to-pay research BEFORE building. Not after. ### Dan Ariely — Predictably Irrational …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/pricing-psychology@sha256:b5248278b0067a0aThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_xemx3kqnzrg357fe)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 7, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 13,765 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 13,794 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 13,788 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 13,789 B | A | view · diff |
| v1.0.0 | 2026-06-08 | abc2f4c | 13,550 B | A | view · diff |
| v1.0.0 | 2026-06-07 | 20a6821 | 13,166 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (13765 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xemx3kqnzrg357fe GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/pricing-psychology GET https://markdownregistry.com/api/v1/blob/b5248278b0067a0adcad840099dcbb6fe03181beb030607a02c0c6944302a3a6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.