events-and-field-marketing SKILL.md skillA

events-and-field-marketing from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/events-and-field-marketing@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/marketing/skills/events-and-field-marketing/SKILL.md
Versions recorded
3
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Aug 29, 2026
Size
4,307 bytes
Repository stars
2,543
License
MIT

Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Use this to decide whether to sponsor an event, plan a conference presence or webinar, design a field program, or work out why event spend is not producing pipeline.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Events and field marketing

Events are the most expensive marketing channel per contact and the easiest to spend badly on,
because the outputs — booth traffic, badge scans, attendance — feel like results and are not.

## Decide before you sponsor

The question is never "should we be at this event" but "what specifically do we expect, and what is
that worth." Answer three things first:

- **Who is actually there.** Attendee seniority and function, not the headline number. A
  ten-thousand-person event where forty of your buyers attend is a forty-person event.
- **What the goal is**, and pick one: pipeline from new accounts, advancing deals already open,
  customer retention and advocacy, or category presence. These need different booths, different
  staff, and different follow-up, and an event asked to do all four does none.
- **Total cost.** Sponsorship is often under half. Add booth build, shipping, travel, staff time out
  of the field, and the content produced for it. The fully loaded figure changes decisions.

Small, self-hosted, targeted formats — a dinner for fifteen right accounts, a focused workshop —
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/events-and-field-marketing@sha256:b6a1bfffa57df754

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_xitrn7pauur2wihp.svg)](https://markdownregistry.com/a/art_xitrn7pauur2wihp)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Aug 29, 2026 and Sep 16, 2026, about one every 9 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 4,307 BA view · diff
git:20260901.49e89d62026-09-01 49e89d6 3,968 BA view · diff
git:20260829.4a2c1332026-08-29 4a2c133 3,370 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4307 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_xitrn7pauur2wihp
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/events-and-field-marketing
GET https://markdownregistry.com/api/v1/blob/b6a1bfffa57df75450cff19069604a1689573155604685e8872c3f07dc5de930

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from cbrock84/headcount

AGENTS.md AGENTS.md file
cbrock84/headcount · AGENTS.md
git:20260916.0335730 · audit A · 2,543 stars
chief-strategy-officer SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/chief-strategy-officer/SKILL.md · Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development…
git:20260916.e72e404 · audit A · 2,543 stars
market-entry SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/market-entry/SKILL.md · Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report…
git:20260916.e72e404 · audit A · 2,543 stars
mergers-and-acquisitions SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/mergers-and-acquisitions/SKILL.md · Runs corporate development — deal thesis, target screening, valuation framing, diligence, and integration planning. Use…
git:20260916.0e7cd01 · audit A · 2,543 stars
portfolio-strategy SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/portfolio-strategy/SKILL.md · Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or…
git:20260916.e72e404 · audit A · 2,543 stars
scenario-planning SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/scenario-planning/SKILL.md · Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting…
git:20260829.2464776 · audit A · 2,543 stars
strategic-alliances SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/strategic-alliances/SKILL.md · Structures partnerships that change what the business can do — technology integrations, channel and reseller…
git:20260901.aa45383 · audit A · 2,543 stars
chief-customer-officer SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/chief-customer-officer/SKILL.md · Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product…
git:20260903.cc4a2cd · audit A · 2,543 stars
customer-onboarding-and-implementation SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/customer-onboarding-and-implementation/SKILL.md · Takes a new customer from signature to working — setting a definition of live that both sides agreed before the…
git:20260916.e72e404 · audit A · 2,543 stars
customer-success-management SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/customer-success-management/SKILL.md · Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a…
git:20260901.49e89d6 · audit A · 2,543 stars
escalation-management SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/escalation-management/SKILL.md · Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive…
git:20260916.e72e404 · audit A · 2,543 stars
self-service-and-knowledge SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/self-service-and-knowledge/SKILL.md · Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting…
git:20260916.e72e404 · audit A · 2,543 stars

Every file in cbrock84/headcount

Browse by kind, by grade A, or by owner.