Home / cbrock84 / headcount · plugins/revenue/skills/outbound-prospecting/SKILL.md · GitHub

outbound-prospecting skillA

outbound-prospecting is agent-read markdown (skill) from cbrock84/headcount: Finds, qualifies, and reaches prospects through cold outreach — list building, qualification criteria, cold email and multi-channel sequences, and the follow-up that actually gets replies. Use this to build a prospect list, write cold outreach, fix a sequence that is not getting responses, define qualification criteria, or decide whether a segment is worth pursuing..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Outbound prospecting

Reply rates are set by list quality far more than by copy. Most outbound problems are targeting
problems being solved as writing problems.

## Build the list before writing anything

Define the qualifying signal — the observable fact that means this account probably has the problem
you solve, right now. Hiring for a role, using a specific tool, a recent funding or expansion
announcement, a public complaint about the thing you fix.

Without a signal you are sending to a demographic, and a demographic has no reason to reply.

Then qualify each account against: do they have the problem, can they afford it, can this person
act, and is there a reason for now. Missing the last one is why good-fit prospects go quiet.

## Writing

- **Under a hundred words.** Longer gets skimmed and deleted.
- **Open with the signal, specifically.** Show you looked. Generic personalization tokens are worse
  than none — they signal automation while pretending otherwise.
- **One problem, in their language**, not your feature.
- **Ask for something small.** A specific question or a fifteen-minute call. "Interested in
…

Read the whole file at its exact version.

How to install

Latest version
mdr add cbrock84/headcount/outbound-prospecting@git:20260916.e72e404
Exact content
mdr add cbrock84/headcount/outbound-prospecting@sha256:1769cf040066303e

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

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Versions

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 4,087 BA view · diff
git:20260901.07574042026-09-01 0757404 3,748 BA view · diff
git:20260901.aa453832026-09-01 aa45383 3,375 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,925 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4087 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_y7pnffgp4m56kp5j
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/outbound-prospecting
GET https://markdownregistry.com/api/v1/blob/1769cf040066303ee6add1942374faba21df952ca77af04fbb78e569aedfb532

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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