webinar-strategy SKILL.md skillA

webinar-strategy from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/webinar-strategy@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/demand-gen/webinar-strategy/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
7,510 bytes
Repository stars
76
License
MIT

Plans demand-gen webinars: topic selection, speaker sourcing, promotion cadence, run-of-show, and post-event follow-up sequences. Use when the user is planning a single webinar or a webinar series intended to generate pipeline. Triggers on: "webinar", "webinar strategy", "virtual event", "demand gen webinar", "webinar promotion".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Webinar Strategy

## Overview

Webinars remain one of the highest-converting demand gen channels in B2B when
done with a "commercial teaching" angle — not product demos disguised as content.
This skill covers topic selection, speaker sourcing, promotion architecture,
and post-webinar pipeline conversion.

## Authoritative Foundations
- **Gartner (CEB) — The Challenger Sale** — Teach-tailor-take control — build the webinar around a commercial insight that reframes the buyer's problem.
- **Forrester (SiriusDecisions) — Demand Waterfall** — Stage attendees from inquiry to MQL and SAL with explicit follow-up SLAs.
- **ON24 — Webinar benchmarks** — Plan promotion timing, session length, and engagement tools against published webinar benchmark data.

## When to Use

- "Plan a webinar"
- "Build webinar strategy"
- "Launch a webinar series"
- "Webinar demand gen"

## Step-by-Step Process

### Phase 1: Topic Selection

Use the Challenger Sale "commercial teaching" framework:

- **Teach something counterintuitive:** "Why your pipeline forecast is lying to you"
- **Frame the problem differently:** "The 3 attribution mistakes costing you 40% of pipeline"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/webinar-strategy@sha256:221bb9f24b444b13

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_yhd6mcutebxe3af6.svg)](https://markdownregistry.com/a/art_yhd6mcutebxe3af6)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 7,510 BA view · diff
v1.0.02026-09-02 a19750a 7,263 BA view · diff
v1.0.02026-07-07 f9e5b19 7,257 BA view · diff
v1.0.02026-06-10 e030e67 7,091 BA view · diff
v1.0.02026-06-10 17b6e1f 7,357 BA view · diff
v1.0.02026-06-10 9f00d65 7,358 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7510 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_yhd6mcutebxe3af6
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/webinar-strategy
GET https://markdownregistry.com/api/v1/blob/221bb9f24b444b1349c0e93ead21a170589235bccd7ab4e2abdf5c20ac6104ff

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in leadmagic/gtm-skills

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